As a world-renowned cross-border e-commerce platform, Amazon already has an extremely wide range of users. Most sellers engaged in the cross-border e-commerce industry choose to open a store on Amazon, but compared with other cross-border e-commerce platforms, Amazon has a relatively unique buy box, which is actually the golden shopping cart that sellers are most familiar with. How should sellers allocate gold shopping carts? This is a problem that sellers need to master in their operations.

The so-called golden shopping cart refers to the seller's nickname for the two buttons of direct purchase or add to shopping cart. If the seller's product does not have a shopping cart, or the shopping cart is lost for some reasons, the add to shopping cart or buy now button will disappear. not see. At the same time, the platform will also hide the price of the product. If a seller wants to place an order to buy, they must click the "See all buying options" button, and then select the corresponding seller to buy. As a result, the buyer's sense of shopping acquisition will be hit, and the cumbersome shopping process will also reduce the buyer's shopping favor.

To win the gold shopping cart, you need to be a professional seller account on the platform. At the same time, the seller's product sku must be in stock. If there is no stock, the gold shopping cart will be directly and automatically transferred to the second seller's store. At the same time, the products to win the gold shopping cart must be new, refurbished products or second-hand products and shopping carts are different. At the same time, the order defect rate in the performance indicators of the seller's store needs to be less than 1%. Is there a golden shopping cart for sellers who choose the self-shipping model? It needs to be decided according to the product categories sold by the seller and the performance of the seller's store in the new product period.

In this way, sellers will have certain ideas when it comes to allocating gold shopping carts. If it is a product of the same issue, the seller's gold shopping cart should be allocated to the intended products with sufficient inventory and new products or popular products at the same time. In this way, the advantages of the golden shopping cart can be exerted to a greater extent.

The product of the seller's store is lost in the shopping cart, which is a huge blow to the seller. It will directly affect the seller's product editing rights. At the same time, the loss of the shopping cart also means that all the promotion costs of the seller before that are in vain.

Article source: XM foreign exchange platform