" Business Opportunity Detector " , as the name suggests, is a tool to help sellers detect business opportunities and dig out opportunities to select products. The official definition is that with the help of this tool, sellers can determine the best practice to release high-potential new products in order to fill the gaps in buyers' demand. .
This tool has been out for a while, but not many people seem to be using it. It may be because many sellers do not have permission, but sellers can apply for activation.
1. How to apply for the business opportunity detector function
Since this function is currently in internal testing, you need to send an email to Amazon with your account registration email to apply. Let me share with you the steps to apply:
1: Use the Amazon account registered email to send the application email to the following email:
2: The content of the email should be briefly expressed in English, and the content of the email should be referred to:
Dear Amazon: I want to have access to opportunity explorer, could you please help me? Store name: XXX Merchant Token: XXX (Seller Token can be viewed in Settings-Seller Account-Business Information-Seller Token) Email: XXX Have a nice day .
2. How to use the product opportunity detector function
This function of business opportunity detector mainly uses Amazon's big data analysis and artificial intelligence algorithms to capture the information of unmet buyer needs and competing products with the core of market segmentation search terms, and deeply analyzes it to the ASIN level, saving sellers from high development costs. The time it takes to value a new product.
1. Enter the backend of the Amazon account, click the option of [Growth] in the backend, there is a product opportunity detector below, click to enter the product opportunity detector interface.
After entering the business opportunity detector, the first thing you can directly see is the opportunity category recommended based on the seller's main products. It has to be said that this function is very smart and easy to use. Amazon will actively recommend related opportunity categories based on the categories currently operated by sellers, which is consistent with the seller's new product development direction, because most sellers will be based on the categories they are familiar with. Do product development.
2. Sellers only need to enter a search term or select a sub-category to find the market segment they want to see.
The data is divided into two levels: search volume and sales volume. At the search volume level, we can see that there are "search volume in the past 360 days", "search volume growth in the past 360 days", "search volume in the past 90 days", "search volume growth in the past 90 days" " .
The data on the sales volume level includes "number of items sold in the past 360 days ", "number of items with the most clicks" , and also gives the average selling price of such products.
One indicator to pay attention to here is the "number of products with the most clicks" , which refers to the number of popular products that have accumulated 80% of the clicks after the search term in this segment.
Through these data, it is possible to judge the trend of the product from two different levels of long-term and short-term, as well as roughly what the average monthly sales of the product is and where the price is concentrated.
3. The search results can also help sellers compare market segments of various sizes.
Using this feature, you can find segmented products for each brand on Amazon. Use this feature to filter some irrelevant products and get more specific search results. Available filter items include:
Search Volume Percentage Change in Search Volume Total Units Sold
4. Click on the market segment you want to research, and there are three levels of data on products, search terms and insights.
At the product data level, we can view the clicks, average selling price, total number of reviews, ratings, average BSR and other data of the product in the past 90 days .
(2) Search term
At the search term level, we can see the search volume of keywords in the past 90 days, the increase in search volume, the click share of the three products with the highest clicks in the past 90 days, and the search conversion rate in the past 90 days . This function is very similar to ABA, we also use the search term to expand the PPC ad placement term.
In the insight part, the brand opportunity detector provides market data from the perspective of the entire category. The data is divided into two aspects: commodity and brand. We can use these data to see whether there is commodity monopoly or brand monopoly in this category.
As shown in the figure above, it can be seen that the top five brands account for about 80% of the sales, and the top 20 accounts for 100%. If you can't make the top 20 brands, you can't get any sales opportunities at all!
3. The Value of Product Opportunity Detector Features to Sellers
1. Provide data basis for sellers to select products
The main purpose of this function is to provide sellers with product selection reference data. Compared with third-party product selection tools, the data provided by Amazon will be more accurate, such as seller search volume and sales volume, seller concentration, and brand concentration. etc., the seller can use it in combination with some other selection tools.
2. Provide more accurate keyword data
The business opportunity detector function also gives some hot search keywords under the category and the search volume of the corresponding keywords, the growth and change of the search volume, the share of clicks, the conversion rate and other data. These data are instructive for the keyword layout of the product copy and the placement of advertisements.
3. Provide accurate search volume for nearly 90 days
Different from the Amazon ABA data, there is only an in-site search frequency ranking for a specific target keyword, but there is no disadvantage of the actual search volume of a specific keyword on the Amazon platform. Now we can use the commodity opportunity detector to view the product under this category for nearly 90 days. exact search volume.
4. Other data for reference:
In addition, Amazon's product opportunity detector also brings as many as 20 kinds of data for sellers to refer to.
About this function, I will share it here first. This new function is still relatively powerful. At present, this function is still in the beta version. Other functions may be added when the official version is launched in the future. You can take some time to study it.