One of the reasons why Amazon is most popular with buyers is that it has a huge selection of products in different categories, but from a seller’s point of view, the more products to choose from, the greater the competition, which requires sellers to ensure that they choose Products can grab the attention of buyers. Most importantly, buyers like to save money. Sellers can choose different promotion methods according to different festivals. Sellers can calculate discounts on products by a fixed amount or percentage and adjust preferential prices; they can provide free shipping services, or bundle with some products, allowing consumers to have one or more free products during the purchase process.

Popular products cannot be achieved in one or two days. What can you do to improve your products to become popular?

Negative review data analysis method: mainly capture the negative review data of hot-selling products on the platform, find out where customers are not satisfied, and then carry out product improvement or select products from suppliers that can solve customers' pain points. It focuses on capturing the data of negative reviews, and also focuses on analyzing the data on the positive reviews of products, and analyzes the real needs and expectations of customers.

Product selection and combination analysis method: select products with the thinking of product combination, that is, when building a product line, plan 20% of core products to obtain high profits; 10% of popular products to obtain traffic; 70% of Normal products, used to cooperate with each other. The selection of products should be aimed at different target customers. All products cannot be selected in the same price range and the same quality. A certain price and quality ladder can generate more orders. At the same time, refer to Amazon's sales rankings and popular products to set up your own products, evaluate the gross profit of the products, and create your own popular products.

Google Trend Analysis Method: Use Google's data analysis tools to analyze the external industry information and internal business information of the enterprise, and mine valuable information as a reference for product selection, that is, analyze the periodicity of categories through Google Trends tools Features: Discover category search popularity and category keywords through the Keyword Spy tool, obtain sales information of products already on the shelves through Google Analytics tools, and use these tools to analyze product sales and traffic, so as to better promote product sales and become a hot-selling product.

All in all, in order to create a hit on Amazon, in addition to finding the right method, of course, there is also a down-to-earth perseverance. Following the "Five Steps of Popular Style" to achieve a surge in product sales is a matter of today or tomorrow.

Pan: For Amazon sellers, the first step in product selection is to have a wide range of multi-category thinking, rather than being limited to a certain category, which requires extensive research in the initial selection of products. , not rigid or bound to their own ideas, only by contacting multiple categories of products, it is possible to choose the categories and products that suit them as their own development direction.

Specialist: After comparing and analyzing multiple categories, sellers will find categories that they are interested in, have resources available, and have good sales and profits. In this case, they need to work hard in the direction of specialization; In the current state where the market is almost transparent, as a seller, it is difficult to make a difference if you are not professional in the products you sell, and you only need to maintain a state of understanding of a large grocery store. Knowledge beyond the opponent.

Refinement: With the increase of professional knowledge of one's own business category, the understanding of products becomes more and more profound. On this basis, it is necessary to carefully select and repeatedly select products; a business will always be 20% of the products bring 80% of the profit. As a seller, we must try our best to discover the products with the highest profit margin of 20%.

Persistence: The process of product selection is a long-term process that runs through the entire operation. Don’t have a once-and-for-all mentality; you must insist on doing some selection activities on a regular basis. While you have hot-selling models, don’t forget to develop trends. money to deal with tomorrow.

Repetition: The process of persistence is a repetitive process, repeating the most basic actions. Many people will gradually get tired and lose their passion and fighting spirit, which is why some sellers often become silent after detonating the market with a product and becoming a star. In order to maintain a long-term stable operation, it is necessary to be able to stick to the enduring passion for the basic work. The selection work is very boring, but if you can persist in repeated selection for a long time, there will definitely be some new discoveries.

In addition, in the work of product selection, I believe that it is a difficult first step for many novice sellers to start. It is recommended that you can also use the more mature cross-border distribution platforms in the industry to find products with market advantages: such as Saiying The distribution platform, as a relatively excellent one-piece drop shipping platform for overseas warehouses, currently has 30,000+ high-quality goods sources, and will regularly select hot-selling and predicted hot-selling products in combination with the current cross-border environment to the sellers, and will also The launch of products with explosive potential can fully meet everyone's needs for high-quality product selection, and provide convenience for cross-border sellers to select products.

It is recommended that novice sellers can combine their own operational capabilities and capital situation, and then outline the selection of products suitable for their own situation, and at the same time, they must pay attention to the quality of products during the selection process, because Amazon is a cross-border e-commerce platform that attaches great importance to product quality. , on the one hand, it can improve the competitiveness of the operation, and on the other hand, it can reduce the tedious after-sales problems.