In the first three quarters of this year, China exported 17.67 trillion yuan! my country's cross-border e-commerce market will reach 15 trillion yuan! The expansion of the comprehensive test area is approaching!
With the release of "Several Policies and Measures to Support the Stable Development of Foreign Trade" 1 , cross-border overseas travel has once again become the focus. As a new growth point of foreign trade, cross-border e-commerce has ushered in waves of new policies.
In recent years, the popularity of cross-border e-commerce has intensified, whether it is an individual or a company, novices or veterans are involved. Opportunities never come by waiting. If you don't try it yourself, all the waiting will be meaningless.
@screen still hesitating Are you not sure whether to enter the game? Don't know how to start?
Today we compiled previous interviews with sellers of different age groups , and shared with you their experience of going overseas. You can learn from your own experience.
Interviewee: General Manager of Cross-border E-commerce Department
Seller Type: Brand Owner
Sales performance: 1.5 days income of 400,000 US dollars
Main product: camping category
" Q : May I ask what considerations you had when you first went to sea?
Answer : Before we go online, we have made an overall layout plan. If we want to be on all the mainstream sites of Amazon, we belong to the global operation compared with focusing on one site. And to be a brand, the brand has added value.
Q : Will it be tiring to deploy a global brand from the very beginning?
A : Actually, it’s good to think about it clearly. Like us, it is "not to make explosive models". We believe that the unit price of popular products is not high and they are too popular, so they are easy to be copied, and the products should have their own characteristics.
Q : Do you have any brand experience on Amazon that you can share with newcomers?
Answer : First of all, everyone must have national self-confidence. It is not difficult for domestic brands to go overseas! In fact, foreign countries are very willing to accept new brands. And there are plenty of branding tools on Amazon too. I think brands and Amazon should be a complementary relationship . On the one hand, Amazon’s sales and exposure can play a role in promoting our brand, on the other hand , the increase in our brand’s sales is also helpful to Amazon’s overall sales. "
Amazon is committed to bringing Chinese brands onto the world stage. Many Amazon sellers have improved the display image of their products and brands through the sales tools exclusive to brand sellers, which has further promoted sales growth and has received very good feedback from consumers around the world.
Respondent: Head of Cross-border E-commerce Operations
Seller Type: Agent
Sales performance: annual income of one million US dollars
Main Products: Smart Wearable Devices
" Q : When I went to sea, did you encounter any pain points? Or now? Do you have any questions?
Answer : The things we sell are relatively influential and have natural traffic, so our team has not been tested too much . About half a month after going online on Amazon, there were 20-30 orders, and the sales were 80,000 to 90,000 US dollars , which already exceeded expectations. Moreover, not long after it went online, it encountered the Black Friday promotion, and the volume of orders soared, and some products were sold out of stock directly .
We firmly believe in the impact of high-quality brands and product power on sales , but there is a problem with choosing the right product. At present, we are also thinking about expanding products, but there is no clear direction yet. "
Amazon has 2 official product selection tools, which are designed to help new and old sellers accurately grasp overseas consumption trends and tap new high-potential products:
✅Business Opportunity Detector: Provide customized dynamic product selection recommendations for sellers, help sellers understand unmet overseas consumer needs and actual needs, and save time for new product development.
✅Product Selection Compass: Based on industry-leading data analysis and artificial intelligence algorithms, it provides customized solutions for sellers, helps sellers explore and evaluate favorable opportunities, provides product selection forecasts, and judges product demand.
In addition, Amazon will also update the official hot product guide in a timely manner. You can also find a collection of overseas hot-selling, high-demand, and high-potential categories that Amazon organizes for sellers through the WeChat menu bar " Business Youdao".
Respondents: Business owners integrating industry and trade
Age: After 60
Seller type: factory, brand
Sales performance: annual income of tens of millions of dollars
Main Products: Commercial Lighting Category
" Q : Can you talk about the reasons for crossing the border to go to sea?
A : At that time, the business was going from bad to worse, so we had to move. In retrospect, it is hard to imagine how difficult the company would have been without the transformation from a factory four years ago , without the supplement of cross-border e-commerce. In fact, we have listened to many suggestions, especially our young people. Their fresh ideas have broken our traditional thinking and let us embrace new ways of playing . Doing business is the same as being a person, you still have to look at new things in order to innovate and iterate continuously.
Q : Did you encounter any difficulties at that time? How was it resolved?
A : There were many problems encountered at that time. For example, the cost algorithm and the timeliness of transportation are different, and we have never done cross-border e-commerce, have no experience, and can almost be said to start from scratch. Although there are factories that can ship, but I don't know whether the products are popular, and I have no idea. Fortunately, we met a very reliable account manager who helped us deal with many problems, taught us how to operate and how to understand the operation knowledge. Moreover, Amazon actually has a lot of tools and resources, and providing a variety of courses can help sellers quickly "get rid of white". "
A series of Amazon tools and all-round support help sellers start and grow quickly:
✅New seller alumni association: Amazon has established an official seller community to provide sellers with a variety of community activities, detailed official learning materials, interpretation of official information, skills and dry goods sold by peers, and other services to help sellers grow rapidly.
✅Core seller preferred plan: Amazon will provide new sellers with high development potential and high willingness to cooperate with more and more in-depth support, including comprehensive account analysis, account product selection analysis, account page improvement, account advertising optimization, etc.
✅Start -up plan for new sellers (paid): Amazon will provide new sellers with 3 months of one-on-one personalized support from the official exclusive manager, and provide personalized operation guidance for your account.
Interviewee: Head of cross-border brand
Seller type: factory, brand
Sales Achievement: Annual Income Hundreds of Millions of Dollars
Main Products: Home Textiles
" Q : Please talk about the difficulties or pain points of the original transformation?
Answer : For our boss, there should be no pain points or difficulties. Because the boss is very decisive, he took the first step without hesitation when he saw a business opportunity to go overseas . The boss has always told us, "If you have a chance, you can go there, don't hesitate . " However , when we launched the European station, we encountered some problems. European compliance and VAT are relatively strict, as is the United States. Although we do not have too many restrictions on home textiles, it was a headache at the beginning.
Q : How was it resolved in the end?
Answer : We have inquired with colleagues and account managers. Amazon has taken this into consideration. There are special explanations for European VAT , and we all read live broadcasts and articles. Including compliance, Amazon has also released special compliance-related tools to help us solve many problems. "
Amazon's various services help sellers embark on a smooth cross-border journey:
✅Amazon has sorted out the European VAT compliance skills for sellers going to sea in Europe, and also launched official product assistance to help you deal with VAT compliance issues faster, helping you to comply without worry!
✅Amazon provides cross-border e-commerce sellers with service provider information in 6 major service sectors , covering 18 Amazon sites, helping sellers find highly reliable and professional service providers conveniently and efficiently. There are also third-party service provider applets for your use.
✅ Amazon has formulated code of conduct compliance guidelines for sellers – compliance reference , you can check product compliance requirements in advance during the product selection and stocking stage, and avoid the risk of being removed from the shelf in advance; you can also directly query more information on the target site Type compliance policy and related requirements. At the same time, Compliance Reference also provides you with professional third-party services, and you can choose the required compliance service provider officially recognized by Amazon according to your certification needs.
Age: after 00
Respondents: college students /those who want to be Amazon
Seller Type: Trader
" Q : As a post-00s generation, why did you think of doing cross-border e-commerce?
Answer : Because I saw an opportunity! I consider 3 points:
First of all, Amazon is open to the whole world. It must have a lot of traffic and many customers, so it can sell goods all over the world. Then, I have studied Amazon's warehousing and logistics comparison system, especially in Europe and the United States, where the entire logistics process is relatively mature. Moreover, I have studied in both the United States and the United Kingdom, so I understand their preferences and cross-border e-commerce there.
But there are still two questions that I don’t know much about. One is how to find traffic on Amazon? Compared with the various domestic marketing methods, the overall marketing channels abroad are not as many as domestic ones. How can I effectively attract traffic to my store? Another one is logistics. I know about FBA (Fulfillment by Amazon), but how does the goods pass from China? "
Amazon has opened 18 overseas sites for Chinese sellers, providing in-place logistics services and comprehensive traffic support:
✅About the site:
You only need a set of $39.99 monthly registration materials to open 14 major sites at one time : North America (United States, Canada, Mexico) / Europe (UK, France, Germany, Spain, Italy, Poland, Sweden, Netherlands, Belgium) / Japan/Australia, open a store faster and save effort! And now settled in the four emerging blue ocean sites (Singapore, United Arab Emirates, Saudi Arabia, India), you can enjoy limited-time monthly rent-free activities !
Give you a picture to understand how the traffic on Amazon comes, how the traffic stays, and where the traffic goes. You can save the images below as favorites. There are many factors that affect Amazon’s traffic, which can be mainly divided into Amazon’s off-site traffic and Amazon’s internal traffic. These two types of traffic work together to build Amazon’s traffic pool, providing sellers with continuous, stable, high-quality, and cost-effective traffic. In the process of doing business on Amazon, you can continue to tap the treasure traffic tools on Amazon, and use a series of good helpers including promotional tools and advertisements to find the tipping point of traffic.
✅About logistics :
Amazon provides one-stop warehousing and logistics services for sellers , and solves cross-border transportation problems in an all-round way from the three links of cross-border logistics, inventory management, and tail-end distribution, and reduces the operational pressure of cross-border logistics for you. Using Amazon Logistics can not only help increase product exposure and sales, but also enjoy next-day /two-day delivery services, improve customer experience, and have professional customer service around the clock to solve after-sales problems for you!
What's more, Amazon now offers Amazon logistics new product warehousing discount plan to help sellers test new selections at a lower cost and help you save more costs in the early stages of store opening.
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【 2 】 wxxolcc—qfhvqn=ckz=-?=c2022t10c25cnh=x?=xs5721263qwxi ;
【 3 】 China's cross-border e-commerce industry market prospect and investment research report in 2022, compiled by China Business Industry Research Institute, 2022;
【 4 】 /r=?xqnhic2022t10c25cns1129078578qwxi