In the past year, Chinese sellers have sold billions of items to consumers around the world through Amazon's 18 major sites ! In the past year, the sales of Chinese brand sellers have achieved strong double-digit growth year-on-year!

▪ "Practice together to create long-term win-win" Amazon Global Store Opening Cross-Border Summit was successfully held

▪ In 2023, it will focus on four major strategic priorities, namely, widening the supply chain solutions, deepening the whole process of new product selection solutions, lightening the globalization of brands, and strengthening localized services to help Chinese sellers achieve long-term development

▪Amazon Global Opening Asia's first comprehensive seller training center officially completed

▪The survey shows that more than 80% of the surveyed Chinese sellers said that Amazon is their most satisfactory export cross-border e-commerce channel

"Work together to create long-term win-win-2022 Amazon Global Store Opening Cross-Border Summit" has come to a successful conclusion !

This is the eighth consecutive year that Amazon Global Store has held the annual event of China's export cross-border e-commerce industry. At the summit, Amazon’s global store opening reviewed the steady development of Chinese sellers in 2022, announced the strategic focus of China’s business in 2023, and announced the official completion of the first seller training center in the Asia-Pacific region . With firm confidence in exporting to the cross-border e-commerce track, we will jointly actively explore the "long-term win" way for the development of the industry.

At the summit, combined with the status quo and development trend of China’s export cross-border e-commerce, Amazon’s global store opening released four strategic priorities for its Chinese business in 2023, including widening supply chain solutions, developing deep and new product selection whole-process solutions, and developing light The brand globalizes overseas routes, strengthens localized services , and announces a series of practical products and projects to help Chinese sellers achieve long-term development. Among them, the completion of the Amazon Global Store Asia Pacific Seller Training Center attracted the attention of the participants. The center is located in Hangzhou and will be based in China, radiating to Vietnam, Singapore, South Korea, Thailand, Malaysia and other Asia Pacific countries and regions, supporting multilingual training , to create an international learning and exchange community for sellers, and build an important base for cross-border e-commerce talent cultivation and reserve.

Doug Herrington

Amazon Global CEO

"Amazon is committed to becoming the best online site for global entrepreneurs to start and operate their business, to achieve resilient growth and long-term success. For a long time, the majority of sellers have won the favor of global consumers with high-quality products, favorable prices and convenient services. Love it. Amazon is grateful for the continuous innovation and support of seller friends."

Cindy Tai

Amazon Global Vice President

Executive President of Amazon Global Store Asia Pacific

"We are very honored to continue to bring high-quality and innovative Chinese products to the world together with energetic and resilient Chinese sellers amidst the changing global economy. We believe that as Chinese sellers innovate in products and cross-border commercial , international brands, and continuous investment in global layout. As Amazon launches more and more efficient products and services in key areas such as supply chain, new selections, brand overseas, and localized services, we will jointly achieve long-term development and success. .”

Summit scene

In the past year, the export cross-border e-commerce industry has faced a series of challenges brought about by global economic uncertainty, and Chinese sellers have shown strong resilience in the process.

The latest Amazon data shows that Chinese sellers have sold billions of items to global consumers through Amazon's 18 major sites ; the number of Chinese sellers using Amazon Logistics ( FBA) has increased by more than 20% year-on-year, and the sales of these sellers have achieved double digits Growth ; the performance of brand-type sellers is particularly impressive. In the past three years, the number of Chinese brand-type sellers on Amazon has increased by nearly 3 times ; the sales of these brand-type sellers have achieved double-digit growth in the past year. The two-year compound annual growth rate is more than 50 percentage points higher than that of non-brand sellers on average ; at the same time, Chinese sellers show a trend of diversification in terms of product categories, technological innovations, overseas sites, brand categories, and business types.

Amazon makes efforts from two dimensions of global innovation and local empowerment to support sellers in seizing business opportunities in the changing situation.

In terms of global innovation , according to the actual needs and pain points of Chinese sellers, a series of projects and product innovations have been launched, including the popular business opportunity detector, Amazon Warehousing Distribution Network ( AWD), Amazon logistics cross-border carrier partners Program (SEND), Account Health Rating (AHR), Brand Analysis Tools, Buyer Interaction, Prime Member Early Access Day, etc.

At the level of local empowerment, offices have been opened in 10 cities successively , radiating hundreds of industrial clusters across the country, and actively developed exclusive seller services and projects with local characteristics according to the unique needs of local sellers' advantageous industries and development stages.

According to the latest survey of Chinese sellers on Amazon’s global store opening, the proportion of sellers surveyed who choose Amazon as their only overseas channel has increased by nearly 30 percentage points compared with the first quarter of last year ; at the same time, more than 80% of Chinese sellers surveyed said that Amazon is their The most satisfactory overseas channel. In the midst of continuous changes, Amazon and sellers have worked together to prove once again the strong growth momentum and long-term development potential of export cross-border e-commerce.

In terms of "broad" supply chain solutions , over the years, Amazon has provided sellers with comprehensive, reliable and cost-effective supply chain solutions by virtue of its global logistics and resource advantages. In 2023, Amazon will continue to increase this advantage.

In terms of logistics , further optimize Amazon Global Logistics ( AGL), and expand the cross-border carrier partner program (SEND), integrate the advantages of multiple parties, and provide sellers with cross-border and head-to-head logistics solutions with high cost performance, stable service, and transparent tracking. .

In terms of warehousing management , Amazon will continue to expand its innovations in services such as the Amazon Warehouse Distribution Network (AWD), focusing on solving the two pain points of sellers' warehousing and clearing redundant inventory, and helping sellers through promotions and inventory transfers to third parties. , conveniently manage inventory, and provide a flexible supply chain solution integrating transportation, warehousing and intelligent replenishment functions.

In terms of whole-process solutions for "deep" new product selection , in the increasingly competitive global retail market, creating new products that meet consumer needs is the key for brands to win consumers. In 2023, Amazon will further optimize the new product selection solution to help sellers improve the success rate of new product selection and the efficiency of the whole process of product selection.

In the pre-launch stage of new products, we will continue to upgrade big data tools such as business opportunity detectors and product selection compass for sellers, and provide more dimensional data and analysis; when we go online, we will upgrade Amazon logistics new product warehousing preferential plans and other welfare policies for sellers, Reduce the risk and cost of new product testing; after launch , provide a variety of brand analysis and building tools, including the search insight function of brand analysis tools, etc., to help sellers increase product exposure and repurchase rates, and will collaborate with global teams to explore Optimize the display of new product search results and improve the efficiency of customer review acquisition.

In terms of the globalization of "light" brands , as export cross-border e-commerce enters a new stage of global brand building, sellers need more ways to connect with consumers and find growth from new customer groups and new sites .

In 2023, in terms of brand building , Amazon will continue to optimize the innovation of key tools such as brand analysis tools, management experiments, and buyer interaction, to provide sellers with more dimensional insight, better testing experience, and more efficient consumer contact Channels, and then present brand stories more efficiently, increase sales and repurchase.

In terms of global layout , Amazon will also continue to explore the growth potential of each site around the world, launch incentive plans and preferential policies for each site, and continue to optimize global operations and management tools to simplify registration, verification, listing and other operations , to improve the seller's global operational efficiency.

In terms of "thick" localization services , Amazon's global store opening has always adhered to its commitment to Chinese sellers , and consolidated Amazon's localization services in China according to the different needs of sellers in different regions in terms of industry segments and development stages. In 2023, Amazon's global store opening in China will focus on three key points:

1. Officially launched the Amazon Global Store Asia Pacific Seller Training Center to meet the differentiated training needs of sellers in different development stages and regions, and help sellers improve their all-round skills in cross-border e-commerce operations;

2. Continue to deepen and improve service capabilities in different cities across the country , and build a team that understands Chinese sellers better;

3. Continue to go deep into China's major advantageous industrial belts , tap high-quality factories and brands, help local enterprises transform into cross-border e-commerce, and seize the wave of going overseas.

Cindy Tai

Amazon Global Vice President

Executive President of Amazon Global Store Asia Pacific

"The development of export cross-border e-commerce is changing with each passing day. Although there are short-term challenges, the actual needs of overseas consumers are continuously injecting new business opportunities into the industry. The focus on core capabilities such as product power, awareness, brand power, and channel power Control will bring lasting impetus to the long-term development of sellers. We support Chinese sellers to try new selections and categories; recognize and try new business models such as Direct To Buyer (DTB); firmly follow the path of building an international brand; Expand new site channels, work together to create a long-term win.”

Not only that, but another unique resource provided by Amazon Enterprise to sellers is the opportunity for businesses to purchase large orders in bulk. Amazon Enterprise Buying undertakes the bulk purchasing needs of large corporate institutional buyers, and has a global professional team to assist in facilitating transactions. Through the Custom Quote Engine , the seller can complete the inquiry, quotation and fulfillment of large orders online, and make complex offline B2B transactions online. At the same time, in order to help sellers reduce the transaction costs of bulk orders, Amazon Business also launched a tiered commission, the higher the order value, the lower the commission rate.