Amazon , as the world 's largest cross-border e-commerce platform , as more and more domestic and foreign sellers enter the market, the pressure between category products is also increasing. How can we improve the competitiveness of our products and get a share of the market? Woolen cloth?
The most direct and effective method is to find someone to evaluate , and there are many benefits of evaluation
1. What is an Amazon review?
Amazon evaluation is to place an order in your own store, so that real buyers have an understanding of product quality , appearance , practicability , service , logistics, etc. , and through these high-quality evaluations, you can improve product rankings on Amazon , and then get more Buyer's approval
2. Why do Amazon reviews?
Here we will mention Amazon's weighting algorithm. We all know that the factors that affect the weight of listing are ( keywords, pictures , Q&A , description , sales , review , star rating and other factors ) among which keywords , pictures , Q&A , five points We can optimize the descriptions through settings, but sales , star ratings , and reviews are difficult to control. Especially, reviews have the largest influence on a single element of Amazon listing, and they also occupy a greater weight. A good review It can give customers confidence in purchasing products, drive product sales, control reviews, and basically directly affect the exposure and ranking of listings
For merchants with more negative reviews, they can dilute the negative reviews through the reviews brought by the reviews, so that more buyers can see the good side of the products , and the new products want to break through 0 reviews and create explosive models to boost sales . It is the fastest and most effective choice . Evaluation can not only determine the ranking and exposure of listings, but also determine whether the merchant can achieve big sales . The importance of evaluation can be seen from this.
3. What are the Amazon reviews?
Since Amazon's review is so good, what should I do?
There are three ways to evaluate Amazon :
1. Real person evaluation
2. Find a service provider
3. Self-supporting number
So how about a live test?
In fact, many foreigners have already professionalized evaluation, and if it is a foreigner who has been doing evaluations for domestic people for a long time, the weight of the account may be lower than that of the service provider's self-supporting account, because everything is down, and there are associated risks. , when the time comes, it will be a store, and they will usually bring their family members to do it together. After all, they have money to take and products, so why not do it, but for our cross-border sellers, the same address and ip are It 's useless , and there are not so many real-life evaluations on the market now, and many of them are brushed by service providers, and not all service providers give you the normal service, and there are some black-hearted service providers who use stolen brushes directly. the black card, or swipe it for you, once it is detected that the store may be swiped for two days today, it will be gone.
So what is a machine brush?
The so-called machine brushing is the machine brushing. The machine brushing belongs to the fully automatic registration, browsing and placing of orders. When writing the script, you may also set the browsing actions to imitate the real person evaluation, but the machine is a machine after all. The script is set, and all the numbers The behavior is also the same, without any differentiation, which is not feasible on the current big data platform, and can be detected in minutes. Once detected, it will directly lead to the deletion of comments and limited comments , the listing ranking will drop, and even machine brushing. There are a large number of illegal accounts in the account, and Amazon has detected false reviews, ranging from blacklist warnings to closed stores , to judge whether the machine is refreshed, whether the evaluation speed is too fast, whether they are willing to provide chat screenshots , whether there are comments with pictures, etc. Judgment from three aspects
So what is a self-support number? What's the difference between it and a real person evaluation and service provider?
As the name suggests, the self-supporting account means you register the account of a foreign buyer yourself, and the account and resources are directly in your own hands. You don’t have to worry about the service provider’s black card ordering and malicious refunds, and you don’t need to ask for help. Self-supporting accounts can also be used to rush to sell, delete bad reviews, make up orders (receive sales), like, rush to sell, QA, Rating, Feedback
What should the self-supporting number do?
The environment and resources of self-supporting accounts are very important. If you want a mobile phone or computer to support foreign buyer accounts in batches, because there are many big data risk control points on the platform, we need to solve the following problems:
1. It is necessary to solve the correlation problem of hardware parameters
1. Security code 2. Area code 3. Regulatory code 4. imei serial number 5. Physical mac address
2. IP purity (including IP association, DNS will not jump country, WebRTC local LAN will not be exposed in China, or blacklist blacklist IP)
3. It is the anti-association of browser cookies
4. Relevance of foreign payment cards, risk control of card head
5. Each account has thousands of faces, the weight management of account support, and label management skills
These are very important, and the risk control of the platform is not static. You need to have the ability to update your technology with the risk control.
And we have specialized in the development and incubation of evaluation technology for five or six years, and the technology is very mature. In recent years, the platform risk control is nothing more than the following:
1. Association of underlying hardware parameters
2. The problem of IP purity: because many of them are public network IPs or IP pools are small but many people use them (similar to 911, lumi, sock dedicated lines), many people are using them, they are easy to be associated , and DNS will jump country , webRTC (local area network exposure) will even appear blacklisted IP
3. The success rate of payment cards: Because many card heads are risk-controlled, a credit card provider with the ability to update at any time is needed to replace the method of updating registration and placing orders at any time, the number maintenance cycle, and how to control and evaluate each link. to solve