Whether it is a new store or a newly launched product, the Amazon platform will give sellers a certain amount of traffic support, and grasping the traffic during this period can bring sellers sales. When a seller uploads a new product, the weight of the product will increase. For example, the ranking of the newly listed product is out of the thousands, and the ranking will rise to several hundred after the order is placed, and so on. As long as the product maintains a good growth momentum, the product ranking will rise rapidly.
1. How long is the new product support period?
Generally speaking, the first three months are the golden support period for new products, and there will be more traffic in the first two months. The most important thing for sellers to grasp is the first two weeks of the product launch. When the performance of the product is the same as the support period, but the ranking has not increased but also decreased, it means that the support period of the product has passed. In the later stage, the platform will determine the increase or decrease of traffic according to the performance of the product.
2. How to seize the new product support period
1. Optimize listing
Listing is always mentioned repeatedly, which shows that listing is very important. When Amazon pushes products, it is based on listing information, keywords and popular search terms. Therefore, the popular words and keywords contained in the listing are directly related to which target groups the product will be pushed to. Optimizing the product listing is a key step in the overall operation process.
It is very cost-effective to advertise during the novice support period. With the official inclined traffic resources and advertising by yourself, the speed of product sales will increase faster. At the same time, after more sales, the traffic given by the platform will also increase, and it is easy to form a virtuous circle.
3. Price reduction
Price reduction is the most effective promotion method. You can use the opening of a new store or the anniversary of the store to reduce the price of the product, which can attract a large number of potential consumers. After all, everyone likes high-quality and low-cost products. Sellers should be careful not to set discounts too low to avoid disrupting market conditions and making it difficult to restore prices later.