No matter which e-commerce platform, buyer reviews are crucial, and this is especially true for Amazon.
However, Amazon's evaluation management is different from the evaluation system of other platforms. It evaluates sellers through the dual evaluation system of Feedback and Review.
Many sellers foolishly think that the two evaluation systems are the same and do not need to be treated differently, which will affect the store's operation strategy to a certain extent.
Today, the editor will conduct a comprehensive analysis of Review and Feedback to ensure that sellers can understand the difference between the two, and formulate corresponding operation management measures for the difference in subsequent store operations.
First of all, according to the following table, you can clearly understand the difference between the two
Through the table, it can be intuitively found that Feedback is mainly the evaluation made by customers for the purchased products, including product quality, service level, logistics, and consistency of product descriptions.
Negative Feedback (negative feedback) will be included in customer service performance, so the quality of Feedback is a key factor affecting the health of a seller's account.
Review is an evaluation of the product itself, and does not involve services, logistics, etc., and its quality affects the conversion of listings. And as long as the buyer has a purchase record on Amazon, he can write a Review for any product, even if the buyer has not bought the product, but he cannot make a Feedback.
Then how to distinguish whether the product has been purchased and reviewed?
Very simple, the reviews made by buyers who have purchased the product for the product will have a small logo above it – "Verified Purchas" (verified purchase); Review) does not have this mark.
In fact, as long as the seller operates seriously, the feedback of Feedback will not be very bad, and buyers rarely decide whether to buy a product based on the Feedback of the store. Review is different. If there are too many bad reviews, it will not only affect the weight of listing, It will directly affect the desire of customers to place orders, which is also the reason why many sellers take illegal evaluations.
While Reviews are more important and harder to grasp than Feedbacks in running an Amazon store, that doesn't mean Feedbacks are useless.
In some of Amazon's on-site and off-site activities, there are requirements for the store's situation, and only those who have reached a certain number of Feedback and star ratings can participate.
So Amazon sellers should pay some attention to both. Improve product quality, ensure that buyers are satisfied with the product, and ensure that positive reviews can be continuously produced; at the same time, it is necessary to train the service quality of customer service and speed up the progress of delivery to ensure that buyers are satisfied with all aspects of the store's services and operate with heart. considerable income.