• Home
  • Services
  • Payment
  • FAQ
  • About
  • Contact
  • Blog
5 Ways to Improve Your Amazon Customer Experience
5 Ways to Improve Your Amazon Customer Experience
04/23/2022
Save yourself the trouble!Amazon releases new feature to directly view traffic sources
Save yourself the trouble!Amazon releases new feature to directly view traffic sources
04/23/2022

How does the seller do the Japanese station? Amazon Japan station selection strategy

04/23/2022
Categories
  • News
Tags
  • Amazon
  • Cross-border e-commerce
  • selection
How does the seller do the Japanese station? Amazon Japan station selection strategy

With the popularity of Amazon's Japan station, more and more sellers are pouring into the Japanese market. Indeed, from the perspective of Amazon Prime Day consumption over the years , the Japanese market has unlimited development potential, which is worth exploring. However, it is not easy to do well in the Japanese market. Due to differences in living habits and consumption preferences, the choice of products is more cautious. Next, I will explain to you how to do a good job in the selection of Japanese stations.

Japanese market analysis

1. The consumer market is vast

Japan has a large population, calculated in units of 100 million. At the same time, the Internet penetration rate is as high as 80% , and the average annual e-commerce consumption capacity is unmatched by many countries.

2. The scale of e-commerce is growing rapidly

Japan's e-commerce scale ranking has always been at the forefront of the world. From the growth trend, the scale of Japanese e-commerce is also increasing year by year, and the degree of e-commerce in Japan is also increasing year by year.

3. Consumer preference

Japan and the United States are both developed countries with a relatively high degree of economic development. Except for the cultural festivals unique to Japan, the habits and preferences of consumers are also relatively close . Such as Christmas, New Year's Day, Valentine's Day, PrimeDay , etc.

4. Convenient logistics and distribution

Japan is close to our country, and many sellers ship goods from China to various countries, so if you do FBA , the relative risks and the management and control of the entire logistics are easier to do in Japan . And because of the proximity , replenishment is relatively fast.

Analysis of product selection in Japan

1. Small home appliances

As an island country, Japan has a large population and a small habitable area. The residential area is generally about 70 square meters. Therefore , when Japanese consumers buy furniture, the first consideration is the size of the product, and the space is used as rationally as possible . Therefore, small home appliances such as humidifiers, coffee machines, and kettles are very popular among Japanese consumers. If the seller is mainly engaged in home appliances, you can consider doing these.

2. Household products

Small household items that have the characteristics of practicality, convenience, environmental protection, high efficiency and easy storage, and can enhance the happiness of life are often very popular among Japanese consumers. The Japanese advocate minimalist style, such as simple style curtains, tablecloths, cushions; food storage ; wooden furniture, etc., can be considered.

3. Clothing

Japanese women generally prefer dresses, while men prefer a simple style – T -shirts that can be worn alone or layered throughout the year are their common choice. April every year is the peak period for job interviews, and professional suits, suits and shirts will be their main choices.

When making product selection and packaging, you can also focus on simplicity. Whether it is packaging or introduction, you can refer to this point, because they don’t like to waste time looking at these tedious things.

The above is the Japanese station selection strategy that Xiaobian shared with you. Have you learned it?

Share
0

Related posts

How much does it cost to apply for Amazon Toys CPC certification?
05/22/2022

How much does it cost to apply for Amazon Toys CPC certification?


Read more
What are the four major sectors of Amazon's operations?Summary of the operation work of Zhan Axe browser
05/22/2022

What are the four major sectors of Amazon's operations?Summary of the operation work of Zhan Axe browser


Read more
Is Amazon Prime Day 2022 worth the wait?
05/21/2022

Is Amazon Prime Day 2022 worth the wait?


Read more

Find us here


Contact with us


Arthink Network Technology Co., Ltd.

support@amzwizard.net

Localization


Shenzhen, Guangdong
China

Terms and others


Privacy

Terms of Use

© 2015-2022 AmzWizard. All Rights Reserved.
    Wechat

    ID: fhstudio01

    QRCode:

    Amazon seller service,Amazon fba service,Amazon review service,Amazon appeal service,remove negative review