With the popularity of Amazon's Japan station, more and more sellers are pouring into the Japanese market. Indeed, from the perspective of Amazon Prime Day consumption over the years , the Japanese market has unlimited development potential, which is worth exploring. However, it is not easy to do well in the Japanese market. Due to differences in living habits and consumption preferences, the choice of products is more cautious. Next, I will explain to you how to do a good job in the selection of Japanese stations.
Japanese market analysis
1. The consumer market is vast
Japan has a large population, calculated in units of 100 million. At the same time, the Internet penetration rate is as high as 80% , and the average annual e-commerce consumption capacity is unmatched by many countries.
2. The scale of e-commerce is growing rapidly
Japan's e-commerce scale ranking has always been at the forefront of the world. From the growth trend, the scale of Japanese e-commerce is also increasing year by year, and the degree of e-commerce in Japan is also increasing year by year.
3. Consumer preference
Japan and the United States are both developed countries with a relatively high degree of economic development. Except for the cultural festivals unique to Japan, the habits and preferences of consumers are also relatively close . Such as Christmas, New Year's Day, Valentine's Day, PrimeDay , etc.
4. Convenient logistics and distribution
Japan is close to our country, and many sellers ship goods from China to various countries, so if you do FBA , the relative risks and the management and control of the entire logistics are easier to do in Japan . And because of the proximity , replenishment is relatively fast.
Analysis of product selection in Japan
1. Small home appliances
As an island country, Japan has a large population and a small habitable area. The residential area is generally about 70 square meters. Therefore , when Japanese consumers buy furniture, the first consideration is the size of the product, and the space is used as rationally as possible . Therefore, small home appliances such as humidifiers, coffee machines, and kettles are very popular among Japanese consumers. If the seller is mainly engaged in home appliances, you can consider doing these.
2. Household products
Small household items that have the characteristics of practicality, convenience, environmental protection, high efficiency and easy storage, and can enhance the happiness of life are often very popular among Japanese consumers. The Japanese advocate minimalist style, such as simple style curtains, tablecloths, cushions; food storage ; wooden furniture, etc., can be considered.
Japanese women generally prefer dresses, while men prefer a simple style – T -shirts that can be worn alone or layered throughout the year are their common choice. April every year is the peak period for job interviews, and professional suits, suits and shirts will be their main choices.
When making product selection and packaging, you can also focus on simplicity. Whether it is packaging or introduction, you can refer to this point, because they don’t like to waste time looking at these tedious things.
The above is the Japanese station selection strategy that Xiaobian shared with you. Have you learned it?