Founded in 1998, ozon is currently the fourth largest e-commerce market in Europe and a multi-category comprehensive B2C e-commerce platform in Russia. Known as the "Russian Amazon". With a customer base of 11.4 million in Russia, there are more than 3 million unique visitors per day. Russia ranks second in terms of e-commerce traffic, and supports all categories of sales (the first-ranked seller of wildberries in China cannot enter). ozon has a 62% share of the Russian e-commerce market, with a GMV growth rate of 144% .
Avito.ru is the most popular classifieds website in Russia and the second largest classifieds website in the world after Craigslist. In January 2019, there were more than 10.3 million daily unique visitors. A section of it is dedicated to general merchandise for sale, jobs, real estate, personal, car sales and services.
As we all know, being hijacked has always been a headache for sellers, especially the behavior of malicious hijacking at low prices and stealing shopping carts, which makes us hate it to the core. O ZON platform hijacking is allowed, which is undoubtedly a connivance to hijacking. With the increasingly perfect domestic e-commerce rules , the problem of co-selling has been well resolved, and it is often impossible to put on the shelves without authorization. However, in the field of cross-border single e-commerce, because the international trademark law is not perfect, many speculative sellers have the opportunity to follow the high-traffic stores, and convert the traffic of their stores into their own orders.
If the same brand and the same product are sold in multiple stores, in order to increase the traffic and conversion rate of their own stores, there will inevitably be price wars between sellers, cutting off some unreasonable expenses and shaving some speculative behaviors. , so that consumers on the OZON platform can buy the goods they need at a lower price.
So how can we prevent malicious hijacking and increase store sales and weight?
The competition is becoming increasingly fierce. To quickly seize the market, evaluation is essential. At present, real-person evaluation cannot meet the huge market demand, and the quality of service provider accounts is uneven. , Many big sellers choose to raise their own account. This is relatively safe and controllable, and you can evaluate your own store anytime, anywhere. Self-supporting accounts have always been available, but the platform has stricter risk control on evaluation. Now the self-supporting account is more picky about the environment of raising the account and the method of making orders, and the technology of raising the account in the early years is no longer applicable. There are also many machine brushes that automatically browse and place orders through automatic script programs on the market, resulting in accounts being linked in batches, banned, and some people become leeks.
Here 's a rundown on how to do it manually :
One: You can control the time and number of evaluations by yourself , and you can evaluate your own listing anytime and anywhere to increase the weight
Two: Save the cost of evaluation, the cost of the account is low, and the first-hand resources (foreign mailboxes, addresses, mobile phone numbers, student membership) add up to less than 10 yuan, which is more than enough to pay high commissions .
Three: The quality of the accounts you raise is relatively controllable, the IP you use is also pure IP, and you will not place orders in large quantities, nor will you use duplicate resources. For example, IP, delivery address, etc., I know what I know. Now many big sellers basically have their own evaluation team to cooperate with the operation.
Four: Simple and easy to learn, one device can support unlimited numbers, and the model is easy to copy .
According to our more than 6 years of experience, especially for our own store testing, the account maintenance cycle, the number of orders, how to maintain the account safely, how to control and evaluate the store , and how to open advertisements, the whole process and system must be learned. , not a blind test.