To be an Amazon cross-border e-commerce business, sellers with different targets play different ways. For ordinary sellers in the distribution model, accurate keywords and perfect listing can get traffic and conversions. For the big sellers who want to explode their orders, the sellers need to create their own products through advertising. When advertising, they need to pay advertising fees, how much the advertising budget should be put in, and the unit price of each seller's product and the funds that the seller can invest. There are relationships.
Advertising investment is a complex science. The main purpose of advertising investment is to improve the ranking of the seller's products under keywords. The higher the ranking, the greater the possibility of consumers searching for the seller's products. Generally speaking, the higher the advertising funds invested in the product, the better the seller's advertising effect will be. When the seller's product listing is of high quality and the quality of the competing product's listing is roughly the same, the competing product will advertise $10, and the seller will advertise $100. , the seller's advertising effect is definitely better than the competition.
Amazon's advertisements are not showing sellers' advertisements all day long. Amazon will determine the delivery time of sellers' advertisements through the conversion of sellers' paragraphs and advertising efficiency CR and CTR. If the seller's budget is small, the conversion will not be good, and the advertising effect will be poor. It won't be too good either.
Amazon Advertising is divided into automatic advertising and manual advertising.
The pre-bid strategy for manual advertising is recommended to follow the bid. Generally speaking, after the seller selects the keyword matching type, the platform will give the seller a suggested bid based on the seller's sales situation and advertising budget, and the seller can choose advertising investment according to this bid. When the seller's traffic is not ideal, the seller can increase the price according to the following steps: the first step is to match the application bid by 1 USD; Based on the suggested maximum price of 1.3 and the price of 0.3, the bid is $1.6.