First of all, let's talk about why we need to create explosive products. In fact, we can take a look. With a popular product, we can increase the traffic and sales of a store, right?
In fact, I don't need to say that everyone knows that there are 1~2 explosive products in the whole store, and the sales it may bring to you or its related sales are much larger, especially this kind of new store or is growing Basically, if there are 1 or 2 popular models, the store can easily start selling. Its pain point is mainly to solve the problem that the store has no traffic or the product is not well-known, or if you have no brand effect, it basically explodes. products can be provided.
To create an explosive product, you must first select the product, conduct keyword analysis, and create a good title, picture, product description, pricing, etc.
After doing this, you also need to know the country time of the main buyers, do discount promotions according to the peak period, and cooperate with advertising promotion to test products. This is still very effective when a platform is first promoted, but with the influx of large and small sellers into one platform after another, and the increasingly fierce competition, is it still so easy to do?
I believe that many old sellers feel that the natural traffic given by the platform is getting less and less, and the activities are getting less and less powerful (except for big sales, because many platforms will have traffic support when they sell a lot). If you want to advertise and promote it, it is very possible You can't even see a single splash of your money.
So how can small and medium sellers survive in the competition of large and small sellers?
That is to evaluate the store. The essence of the evaluation is to increase the number of real users to browse and place orders, get the recognition of the platform rules, and let it give you more exposure and ranking, thereby increasing the conversion rate. Whether you understand the platform rules or not, there is a sentence Words are the eternal truth. If you want to make money, the platform has to make money. You have to make it feel that your product can also make the platform make money (platform commission).
So you have to let the platform feel that your product has great potential. So how do you make the platform feel that your product has potential? For example, in the 10 products in the same period, if one of the 10 products is online, a customer places an order, and there is an order for an indefinite period of time, the rules will think that your product has potential, because normally a product has no evaluation and no purchase record and wants to make a deal The first order was not so fast.
In the same period of 10 products, if one of them is purchased, it will be different, so as long as your product has no problems, it will gradually form a snowball effect. So in such an environment, friends who are still doing white hats without evaluation, what are you still insisting on? Uphold justice? I think what everyone is doing, how can you compete with others if you don’t do it? You can’t lift your head up when you’re under pressure. What’s the point of persevering?Isn't it all about making money from foreigners to make their ideals a reality?
Now let's talk about how to do the evaluation (replenishment). What we need to pay attention to is whether the technology of the service provider's replenishment is mature, and whether the environmental system can truly simulate foreign real people. To know the security of the environment, the account maintenance cycle, the number of orders placed, how to maintain accounts safely, how stores control and evaluate how to open advertisements , the entire process and system must be known, not blindly measuring orders.
At present, the most stable environment system is to directly use a foreign server to build a secure terminal, then create a foreign home line IP, and then use a fingerprint browser (with a privacy plug-in). Many big sellers and evaluation service providers are currently learning to use this technology. It is recommended that sellers learn this set of replenishment techniques by themselves, so that the risk control of the platform can be predicted in advance, and countermeasures can be taken to reduce risks.
It is difficult to say that it is difficult to make a hit, and it is simple to say. It is better to travel thousands of miles than to read countless people.
Edit: mg2010888
