We all know that the ranking of a store's products on Amazon affects exposure. The higher the exposure rate, the more product opportunities consumers see, and the more likely to increase the impulse to buy, thereby affecting the sales of the product. So what factors influence the ranking of Amazon products?
1. Product sales
Product sales are one of the most important factors affecting the ranking of Yamaha products. Amazon will determine the position of the product in the Amazon search results page by calculating the sales of the product, and the product with good historical sales will be ranked higher.
2. Product Reviews
The number and positivity of buyer reviews is another important factor that affects product rankings. When we search for a product, we will find that the first-ranked product has less sales than the second-ranked product, but it ranks first. This is because the first-ranked store has a higher review score and more quantity than the second-ranked store. s reason.
3. Time on page and bounce rate
The platform tracks consumers’ time on page and bounce rate. If a customer enters your store and quickly exits, there are two situations: one is that he did not find the product he needed or found the product but did not want the product due to the high price, unclear product description, etc. product. Another is that he has found the product he needs and has already added it. If customers read the entire product description, and look closely at reviews, the longer it takes, the more likely they are to buy.
4. Product price
An important factor that Amazon uses to determine conversion rates is price. Consumers are more inclined to find the best price, and price is also a major condition for competing for the Buy Box.
Amazon has strict rules on the size and quality of images. An image size of 1000*1000 pixels allows Amazon to provide customers with a floating zoom feature that has a significant impact on conversion rates. A high-quality image works better than a few normal-sized images.
Amazon's search results are displayed by category range, and its category affects search results as a correlation factor. Therefore, it is very important for users to choose the correct classification when listing products.
So back to the original story, we all know several cross-border platforms /AliExpress/Alibaba International/etc. to evaluate the importance of self-supporting accounts, how to improve stores, weights, rankings, gain traffic, quickly place orders, and detonate market. What kind of network environment is needed? What resources are prepared?Solve the security, cost and efficiency of the assessment environment
First of all, let’s talk about resources. The resources that need to be prepared are :
1. Maintenance system and software
2. Proxy IP resources
3. Shipping address and registration information
4. Foreign currency credit cards and gift cards
5. Email and mobile phone number
If you want to do a good job of this project, the resources above are indispensable.
No matter which cross-border e-commerce platform, the first dimension to solve is the problem of security. If the security cannot be solved, don't mention the others. We have been researching and developing evaluation environment technology in Shenzhen for five or six years, and have tested too many solutions, including mobile phone system, soft routing, 911, a bird, cross-border guardian, Luminati, Lincoln, endless road, cloud mobile phone, mobile phone hard modification plan, etc. We have used what you know and what we don't know. And spent a lot of time and money testing.
It is found that some IP proxies use public IP, which is prone to recycling and reuse. Too many people use it, it has already been used rotten, the purity is not enough, and it is easy to be associated. So you have to have a foreign IP with high purity, and then solve the problem of server parameters. Everyone may be confused here. Isn't it enough to have a foreign IP? IP only solves your network problem, but it doesn't solve the problem of your hardware device parameters. You can't just have a network. This is also a misunderstanding of most people. So IP is IP and server is server. Some people will use Alibaba Cloud server or virtual machine, but it still has drawbacks.
One is that it is easier to get stuck. Because too many people use it, after all, the domestic server is easy to be detected by the platform, resulting in risk control. We will build the IP and server in a powerful terminal simulation software, which supports SSH1, SSH2, and Microsoft The TELNET protocol of the Windows platform can be used to access servers under different remote systems under the Windows interface, which can block the platform's machine audit of server hardware parameters. It can only find the IP of the external network. Without the associated parameters, the hardware parameters of the server cannot be found. Naturally, it can achieve the degree of camouflage of the foreign local IP environment. Of course, this requires a certain level of technology. Technical exchanges are welcome.
The second dimension is how to control costs. An American VPS costs at least tens of dollars per month, and the speed is slow, the quality of the IP is very low, and a certain bird is similar, and the cloud phone is more expensive. The cost will be thousands. So they have been passed by us. In our current plan, the cost of raising an account has been reduced to about 7 yuan per month, and if there are many accounts, it can even be reduced to 4 or 5 yuan. One account, one IP, and one environment, each of which is an exclusive IP and the speed is very fast, which is very difficult to achieve.
The third dimension is the efficiency of ordering, including the speed of the network. Those who have used the mobile phone system may have experience. The mobile phone environment is single-threaded, that is to say, after completing an order, it is necessary to switch to another environment. To place an order with another account, it is impossible to place an order at the same time. Our current solution can simultaneously operate dozens of accounts at the same time, which is several times to ten times more efficient than this system. And it can simulate a variety of environments, including IPAD, mobile phone, and PC, and the speed is not stuck at all. So these basic questions will be related to your future income.
Finally, to sum up, to solve the other conditions of the evaluation and maintenance account, including recipients, addresses, orders, a large number of XY cards, gift card channels, virtual card channels, the cross-border industry is indeed very profitable, but which link does not Getting through will seriously affect your earnings.
In addition / AliExpress / Ali International / etc., each platform has different points of risk control in different periods. To do self-support account brushing, you must have the ability to deal with risk control. These experiences are also Welcome everyone to communicate together.
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