The review of any cross-border e-commerce platform is very important, it is related to the weight of the entire store and the product search ranking, and it will directly affect the sales of this product.

So how should Amazon sellers and self-supporting account assessment be combined, and what are the risks? I believe that many seller friends are still unclear. What I'm going to talk about today is about Amazon Review and how to do self-supporting account evaluation. Amazon mainly has review (text review and image video review, which requires a purchase of 50$ to have this permission), feedback (store evaluation), rating ( star rating) three. So what is the relationship between Amazon reviews and sales? What are the risks of self-support number assessment? What do I need to prepare for the self-supporting number assessment? Brother Halong will explain it to you one by one.

What is the relationship between Amazon reviews and sales?

The Amazon platform is a platform that emphasizes products and ignores stores, which means that if you want to create a high-quality listing, you must have reviews in order to increase the weight of the product, increase exposure, and thus promote sales growth. It can be seen that the relationship between Review and sales is very close. Of course, the more Reviews, the better. According to the official data, the review rate of 100 sales is 3%-5%, so the Review increases with the increase in sales. Increase. Under normal and reasonable circumstances, the more Reviews, the more helpful the product ranking and weight. This is why sellers are looking for ways to increase the number of reviews, and even pay someone to do reviews and send products for free.

What are the risks of self-support number assessment?

There are certain technical thresholds for the evaluation of self-supporting accounts, and the technical requirements for personnel are relatively high. The main risks of doing a self-supporting account are as follows:

1. Evaluation environment system. First of all, you must have a stable evaluation environment system, which is the basis of the self-supporting account. If your system is unstable, it will have a great impact on the success rate, and the low cost of the success rate will increase accordingly.

2, into the number rate. With a stable system, how to improve the number of success rate. This is also the top priority. There are many skills in the whole process from registration to order payment. Failure to do any part will affect the success rate.

3. Cost. With a stable system and a high success rate, we need to consider how to reduce costs. What needs to be paid attention to in the evaluation of the Amazon self-supporting account is to control the proportion of orders and comments.

What do you need to prepare for the self-supporting number assessment:

1. US mailbox, used to register Amazon's buyer account

2. U.S. credit card or gift card, used to pay for the order amount

3. U.S. shipping address, used to sign for the order product

4. The US network environment system, IP address, and hardware equipment environment are used to simulate real Americans placing orders in the country

The above are some resources and requirements on the hardware. With the hardware, there are certain skills such as registering and placing an order, browsing and adding purchases. Whether it is Amazon, Alibaba International Station, AliExpress, wish, Lazada, shoppe, Walmart, obtaining reviews and sales through the self-supporting account evaluation is the most cost-effective and effective way, but the self-supporting account evaluation technology has certain advantages. technical threshold. There are also many resources that need to be prepared, especially for your own store to measure orders, the security of the environment, the account maintenance cycle, the number of orders, how to maintain the account safely, how to control and evaluate the store, how to open advertisements, the whole process and The system must be able to, not blindly measure orders. Sellers should know more and find a professional technical team to cooperate before preparing to establish their own evaluation team.

Edit: mg2010888