Marketing is important for businesses large and small as it is a prerequisite for business growth. Marketing is an ongoing process of maintaining relationships with consumers to expand profits and enhance brand image. When it comes to marketing on Amazon, the most important factors include: planning and optimizing prices, optimizing product pages and ads to maximize conversions. But marketing is not done once and for all, and no one marketing strategy can perfectly suit all sellers. Because it depends on what you want to achieve. Today I want to share with you some popular marketing strategies that have been proven to boost sales.

Item 1: Optimize store and product information pages

Product listings need to make a good first impression on consumers. Merchants need to ensure a high-quality look and feel for product names, images, descriptions, and USPs. First, use a concise title that can include the brand, product name, and highlight information of the product, focusing on the keywords in the title to ensure they match the popular search terms of the target consumer group; second, when introducing the product, use bullet points , list the features of the product without superfluous content. The main points focus on answering some frequently asked questions and focus on the characteristics of the product; finally, the use of HTML markup here avoids the boring of information, and can also provide additional information about the raw materials or ingredients used in the product to highlight that some products do not So obvious features, so as to convince consumers that they need to buy your unique product.

Improve the photography quality of product introduction pictures, and at the same time, the photos/pictures should emphasize the usage scene of the product. If you want to stand out more about your store, you can highlight authenticity by posting real-life photos of consumers who have purchased the product.

Rule 2: Make the most of SEO

Have you ever had trouble finding your product not easy for buyers? This confusion is most likely related to the optimization of product listings and product-related keywords. Amazon stipulates that product titles can include up to 500 characters, and Amazon's A9 algorithm filters all product listings to provide buyers with the most relevant results for the keywords they search for. Therefore, a merchant's search engine strategy should make their products appear on the first page or at least the first three pages of search results. In order to ensure that traffic can be directed to the product page to increase sales.

Rule 3: Develop a Review and Ratings Management Strategy

Amazon has always put consumers at the center, so properly managing consumer feedback and reviews will go a long way in helping merchants succeed in their marketing. 97% of online shoppers only place an order after reading reviews (Data source: ). Usually people don't buy products with low star rating, as a seller, politely request reviews from buyers and respond to both positive and negative reviews: appreciate the positive reviews, and resolve the problem with a good attitude when the negative reviews arise. This is the best way to show your sincerity to buyers, while also boosting sales.

Rule 4: Competitive Pricing Strategy

Pricing strategy is very important. Marketing costs, administrative costs and other expenses are the factors that make up the final pricing. For novice sellers, it is recommended to sell at a reasonable price first, not a high price; for merchants who want to sell at a high price, find similar niche products and their costs, and set a cap for the pricing plan to cope with possible prices compete.

Item 5: Attractive Promotional Mix

Combining limited-time offers on products is an effective way to increase sales. Amazon Professional sellers can create Amazon LightningDeals from the Deals Dashboard in the seller account interface. This method is also particularly suitable for merchants to promote new products.

As the battle to prepare for Prime Day and the peak season begins, it means that sellers need more capital investment, which is a difficult time for some light-asset sellers. In addition to stocking, the logistics costs and advertising costs of the Prime Day promotion require a certain amount of investment. To a certain extent, the strong guarantee for sellers to explode orders is funds. During this critical period, if you encounter capital turnover difficulties. Please don't be in a hurry. You can learn about bean bag – cross-border e-commerce loan, bean bag has been added to the Amazon platform for some time, and now it has officially reached a cooperation with Shopee, effectively, quickly and conveniently helping cross-border sellers to expand their global business, which is a formal market in the market. One of the safe and convenient funding solutions.

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