Wuhan Star Set sail: How can Amazon sellers dig into the European market?

"The epidemic has spawned new strategies for supply chains, setting off a trend of digitization and diversification."

According to statistics from the Ministry of Commerce of China, the annual trade volume between China and the EU in 2021 will reach US$ 821.8 billion , a year-on-year increase of 27.5% and a record high.

Not long ago , shipping and courier giant UPS released the "E-commerce Trend Report – How European Customers Like Online Shopping", which made a detailed interpretation and analyzed the shopping habits and consumption changes of European consumers in the post-epidemic era.

01 European digital infrastructure is maturing

Online shopping becomes routine

The epidemic has caused more and more European consumers to turn to e-commerce platforms, bringing new development opportunities to e-commerce companies.

The report shows that European consumers who are willing to switch to e-commerce platforms for shopping after the epidemic increased by 50% compared with before the epidemic, while offline shopping decreased by 26%.

More than half of European consumers said they would still be willing to do "all" or "most" of their purchases online despite easing restrictions .

Digital growth is directly related to the impact of the COVID-19 pandemic on offline brick-and-mortar retailing. On the other hand, this also marks the maturity of digital infrastructure in Europe, and online shopping has become more and more routine.

02 Insights into the characteristics of European consumers

Due to the epidemic, consumers are generally more willing to buy online than before the epidemic for each commodity category. Although the increase is not large, it shows that each product category has market potential on the online e-commerce platform.

Household goods and electronic products are the most popular product categories purchased by European consumers on e-commerce platforms, and European consumers are not very fond of buying daily necessities online.

The top three reasons for European consumers to choose online shopping are: the convenience of online shopping, the affordable price, and the variety of choices.

0 3 Actively respond to changes in customs clearance,

long-term business growth

From January 2021, the UK will officially leave the EU, and customs borders will be added between the EU. All goods sent from the UK to EU countries and from EU countries to the UK need to be declared to customs.

Cross-border e-commerce companies should keep abreast of customs clearance rules in different European markets in order to improve their competitiveness.

With the vigorous development of e-commerce in Europe, companies going overseas will surely usher in unprecedented opportunities. It is believed that enterprises going overseas will surely grasp the sails of the times, avoid risks, and ride the wind and waves.