Chinese New Year is coming soon, in fact, like you, I am also curious about how other Amazon sellers plan their own activities before the new year.
I just saw a case of excellent activities in 21 years here for your reference.
This Amazon brand is called Thrasio . Some sellers may have never heard of it. This brand is very popular now! Inhaled $5 billion in half a year, and the valuation of the project increased by 32 times in one year!
The company started to make money from the first day of its establishment, and turned into a unicorn within a year.
The founder of Thrasio once said that he can get an output of $16.5 million with an investment of only $1.4 million, and he can attract two or three hundred buyers within an hour .
It is such a unicorn company. At the end of 21, they want to increase the sales of 25 of their Amazon products before the holidays.
So I planned to use TikTok to drive Amazon sales. At that time, the event received 3 million views .
I don’t know if Amazon sellers have seen TK. If you have followed, you must have seen hashtags like #founditonAmazon , right?
Because Amazon is a specially created label in partnership with TK, Amazon sellers can take advantage of the partnership to bring goods on TikTok.
I know that many sellers are now wondering how he did it.
At that time, Thrasio did this activity. In fact, it also wanted to test the effect of the #founditonAmazon label that emerged from the cooperation of two large companies, and see how it would help their Amazon product sales.
So they are targeting millennials and Gen Z users.
They decided to adopt several strategies:
·Selected 100 celebrities for cooperation, and the average number of fans of each celebrity exceeds 5,000.
Create targeted content for each product.
Use the KOL effect to expand their influence and create a phenomenon of product strength
·Carefully monitor the performance of the video, and continuously optimize and adjust the content
Put the best-performing video on Spark Ads
After the campaign started, they asked each influencer to post 2 videos first.
After the video is released, they will start to detect the content of the video, pay attention to the key points coming!
If they find a video with good organic traffic, they will use Spark Ads to help the video accelerate the exposure.
This is one of the very effective videos, a one-day pet product video, which well reflects the product features and captures the seller's psychology.
That's how they achieved a lot of sales growth at the end of the year.
Each video has an average of 10,000 views.
This activity does not require a lot of people, and there are only 3 people in the entire project implementation.
100 influencers produced a total of 200 videos.
If Amazon sellers want to drive sales at the end of the year, you can try to learn Thrasio's value marketing method.