Email promotion is also one of the common methods of off-site drainage. The communication between sellers and buyers on Amazon is mainly through emails, and Amazon regulations do not allow any marketing information to be added to the most conspicuous listing images. Therefore, Amazon sellers in their daily operations Businesses should know how to make good use of email marketing to promote their products and increase sales.

So how does Amazon use email for marketing promotion?

1. Clarify the subject of the email, and the title should be concise and concise

First of all, the title of the email is extremely important. Whether you are doing new product promotion, evaluation or request for evaluation, the subject of the email must be clear and focus.

Determine the purpose before sending each email, whether it is to ask for good reviews or to promote new products, and ensure that your subject should be time-sensitive, relevant, and using words with numbers and specific data will also make your email noticed in a pile of emails, But try to avoid using exaggerated words, which will make customers feel unreal, and if the content and theme are too different, it will make customers feel disgusted.

2. Choose keywords reasonably to increase the opening rate of emails

Sellers can use some keywords that can attract customers to open the email.

3. Avoid sensitive keywords and reduce spam rate

Being automatically blocked by the trash can is usually an important factor affecting the opening rate of email marketing. Once the email is intercepted by the spam filter, it will not be opened and read by the user. Try to use popular words. To avoid emails being filtered and intercepted, sellers should pay attention to word selection when writing email content, and try to use popular vocabulary to avoid sensitive keywords.

4. Check the integrity of the email content to ensure that the email content is correct

The title of the email, the content of the email, and if there are pictures attached, make sure that the pictures are selected correctly and can be displayed normally, so as to better attract customers' attention.

5. Choose different times to send emails and find the right time to send them

① Sending time: Not any time period is suitable for sending emails. You must learn to grasp the customer's work and rest schedule and be good at analysis. Choosing the right time to send emails will get twice the result with half the effort. As far as most business people are concerned, most of them will open their mailboxes after get off work, and most of the emails in the inbox will be deleted with one click.

②Sending frequency: No matter how big the customer’s demand is, they don’t like to receive emails every day. Frequently “bombed” emails will only be emptied, so it is necessary to grasp the time scientifically and send them regular email promotions.

What are the Amazon marketing skills

1. Through social media, you can use channels such as Facebook, Twitter, and Linkedin. These social platforms are basically open, so there is no threshold for most sellers to operate. You can attract analytical attention in some interesting ways.

2. For EDM email promotion, as long as you register an Amazon buyer account, you can see Amazon’s various push emails, Deal, Giveway, etc. on the Amazon buyer account;

3. Advertisements on commercial websites, where the traffic of other people's homes are concentrated, to obtain their own traffic. Coupon and Deal sites are off-site promotion channels that most sellers prefer. Especially the Deal station, because the promotion effect is more obvious, and the cycle is short; and the Coupon station, although the impact is not very big, but the coupon station with a well-made brand is not bad.

4. Search engines. Search engines are a huge source of traffic in Amazon’s off-site promotion. Our more common search engines mainly include Google paid search ads and some local search engines.

What words cannot appear in Amazon mail

1. No contact information

2. No marketing information

3. Third-party links

4. Use words such as "important" with caution

5. Don’t Incentivize Buyer Feedback

6. Don’t send email replies multiple times

7. Do not contact buyers privately

8. No emoji

To do Amazon, use Saihu ERP. Saihu combines 8 years of cross-border service experience and in-depth product understanding with the team. Logistics and other pain points, providing sellers with a one-stop refined operation management system.

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