Amazon's cross-border e-commerce platform has always been characterized by "light consultation, no customer service". Generally, consumers rarely inquire about product related conditions, but consumer consultation still exists. Due to the existence of time difference, the cross-border transaction communication between sellers and consumers is realized by email, and it only needs to reply within 24 hours, and sellers do not need to reply to consumers' emails in front of the emails all the time.

Generally speaking, consumers who come to inquire about related products must have a certain interest in the product, and the main consultation is about some services and product information related to the product. Some sellers will encounter such a problem. When the buyer expresses their interest in the product through email, after the seller replies to the email, the buyer disappears, and the seller never receives emails from customers. There are many possible reasons. Generally, the seller is only consulting, and is still comparing products, and there is no clear purchase intention. The other is that consumers are not very satisfied with the seller's answer. Of course, there are also some reasons for scammers and phishing inquiries. Sellers should be vigilant in this situation.

When replying to emails, many sellers worry that they do not know English or that English is not good enough to reply. In fact, language has never been a problem for cross-border e-commerce. Now there are many translation software. Sellers only need to write their own Chinese templates to use translation tools. get a better translation.

There are certain skills in writing buyer inquiry emails. The seller can set the template and adjust the format at any time.

email subject

The subject of the email should be attractive, and try to get the buyer to click and carefully check our email. Some consumers consult for the purpose of consulting and comparison, but do not have a real purchase goal. After sending the consultation email, they may forget to send the email themselves, so the seller must use the title to attract consumers.

For example, such a title "Facemask (CE, FDA, BFE)–USD10.00 (the price is directly marked on the title!)"

The content of the text is focused

Sellers can make a listing-like template for the products on the shelves, with pictures and text descriptions. In the body part, you can generally introduce your own brand concept, highlight product performance and product certifications you have. Product-related information can be supplemented with pictures and texts. At the same time, the question mark for sellers on the email format is highlighted.