Store sales is equal to store traffic multiplied by conversion rate multiplied by customer unit price. Therefore, traffic is very important on every platform. If the store's traffic is good enough, you can get more sales potential. So, how to improve and boost Lazada’s store traffic?

There are three main types of traffic on the Lazada platform: product traffic, store traffic, and platform traffic.

The first is product traffic. The platform will give each product a certain amount of exposure opportunities. This is a public support traffic. Everyone will have it, but it is very small. Once nothing is sold, this product will not be available in the future. , and the product traffic also includes categories, titles, main images, key attributes and prices;

Store traffic includes the task completion rate of the entire store, store dynamic data, and store decoration; the optimization of the above content will improve your traffic acquisition in the public pool.

Platform traffic is generally a variety of activities organized by the platform, giving the products participating in the activities an opportunity to expose, so as to achieve a win-win situation, including platform labels, daily activities, big promotions, and the use of platform tools.

Next, let’s talk about how to increase traffic.

1. Product flow

The traffic at the product level mainly comes from four aspects: 1. Correct category selection; 2. Reasonable title; 3. Detailed key attribute filling; 4. Reasonable pricing.

Correct category selection. Even though most of the shopping habits of platform consumers are to search for products by keywords, consumers in Southeast Asia also account for a large proportion of products searched by category.

The writing of the title and the reasonable keyword stuffing. Keywords must be set accurately. Keywords correspond to a group of people, so do not fill in keywords that are not suitable for the product. Not only will this reduce the number of visitors, but it will also make the store's label inaccurate.

Reasonably priced. For distribution-type sellers, it is cost pricing. According to the cost, if the seller wants to sell for a certain profit, it is best to choose the same price for all the sites and products used.

2. Store traffic

Store-level traffic sources include five parts: 1. Complete a system task; 2. Excellent store decoration; 3. Number of store fans; 4. Maintain store dynamic performance data; 5. Store product live broadcast.

System class tasks. There is a section called Challenges in the background of Lazada. Lazada provides a series of activities in this section. By completing this activity, you can get corresponding rewards.

The number of shop fans. Use the store to follow the event and the promotion of the reward. As long as buyers follow the store, they can buy products at a discounted price, which will naturally attract the attention of fans.

Maintain dynamic store performance data. The "New Product" tab is newly launched on the homepage of the store. The more followers, the more exposure the new product may get.

Three: self-support number method

We can increase sales through our own account evaluation, and we can improve the weight and ranking of products to increase sales and conversions.Relatively speaking, self-supporting account is a relatively safe and controllable way of evaluation.

First: The number of product evaluations is controlled by oneself, which is safe and controllable.

Second: It can be used as an auxiliary tool for clearing inventory of seasonal products or overstocked products, which can save the operating cost of clearing inventory and evaluation.

Third: If it is sold or spoofed in the operation, the self-supporting number can also be used as a powerful means of defense and counterattack.

Fourth: The cost is relatively low, which is relatively cost-effective than paying high commissions.

Relatively speaking, the cost of owning an account is relatively low, and you can test it anytime, anywhere. The most important thing is that it is safe and controllable. At present, many service providers are unreliable, the quality of the account is uneven, and there are malicious negative reviews or black cards to place orders. The problem is that the store is abnormal, the best thing is to control the buyer's account by yourself.

Obtaining reviews and sales through the self-supporting account evaluation is the most cost-effective and effective way, but the self-supporting account evaluation technology has certain technical thresholds. There are also more resources to prepare, so everyone should know more before preparing to establish their own evaluation team, and find a professional technical team to cooperate. Finally, I hope that the sellers can have smooth sailing this year and burst orders every day!

Edit: l_e0120