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04/30/2022
What should I pay attention to when raising a buyer account on Amazon, lazada, AliExpress, Shopee, and evaluation (replenishment)?
04/30/2022
The first step of new product promotion
After the product arrives at the Amazon warehouse, give the product a reasonable price. The price depends not entirely on the cost price of the product, but on the pricing of competitors.
In order to beat the competition, we generally lower the price of the competition store by $2 (which is what causes involution). The reason is very simple. For the same product, buyers will definitely choose the one with the lower price.
The second step of new product promotion
Lower prices than competitors can indeed attract buyers into the store. So, where do buyers come from?
1. CPC ads + 3 manual core words. On the first day of the launch, we have to test the traffic source and run automatic advertisements. In addition, in order to ensure accurate traffic, we also need to manually add 3 core big words to ensure sufficient traffic sources.
2. Set the coupon, the intensity is about 20%. From an outsider's perspective, it's just one word: volume. In the early stage, if there is no traffic, no review, and no sales, you have to rely on volume. Even if you don't make money, or even lose money, you can accept it. During the new product promotion period, we need to focus not on profit margins, but on product sales.
Even if you lose money, the more you lose, the better. (This is not to encourage everyone to lose losses, but to lose losses within a controllable range. For example, for coupons, we set 20% to reduce losses. When the product is mature, we can reduce it to 5-10%, and the losses will be less.)
3. Then arrange Vine Voice.Get this up as soon as possible
4. Deal. Amazon’s natural review rate is between 1-2%. If the review rate is too high, it is easy to attract Amazon’s attention. After the new product is on the shelves, it is necessary to arrange the deal as soon as possible to correct the uncertain factors caused by the review.
5. Evaluation. Evaluation is very important. After the product is on the shelves, it is essential to push it up quickly.There is traffic in the early stage, and the order volume is insufficient. We can use less evaluation orders
As an Amazon seller, finding reviewers for your products should be an eternal topic.
The reason is also very simple. On the one hand, review is an important guarantee for product conversion rate. On the other hand, a perfect evaluation order can also effectively improve the product’s keyword ranking and CTR conversion rate.
It's getting harder and harder to find reviews
The big environmental factor is that there are more and more Amazon sellers, and the competition for invoicing is too serious. When everyone is looking for reviews, it is not easy to send products out.
The small environmental factor is that the mouth of foreigners has become more cunning. Many years ago, it was enough to give a big discount when looking for an evaluation. Later, it evolved into a free product, and later, it was necessary to pay for it before anyone asked for it.
At present, the quality of service provider accounts is mixed, it is difficult to control the quality, and there is a risk of being placed by a black card. Indeed, many sellers have encountered other types of black-hearted intermediaries. The evaluation water is too deep, the bad intermediaries are full of tricks, and the evaluation money has been given, but the intermediary still comes to leave a bad review.Now there is a biggest pit, that is, after brushing, the money will be refunded, the intermediary will run away, the merchant store will receive a letter from the station or return it, and the serious store will disappear directly.
The quality of the evaluation market is worrying, and negative news frequently bursts
The current evaluation market has been criticized by sellers, and it is becoming more and more difficult to find reliable resources. It is understood that last year, many scammers and intermediaries flooded into the evaluation market, making random quotations, resulting in a mix of fish and dragons in the entire market, and sellers increasingly distrust service providers.
Some sellers said: "Some reviewers can't survive and directly give negative reviews after real-person reviews, and then ask the seller to return the principal and return the commission, otherwise they will not delete the bad reviews. Even if the store does not want to give him a refund, there will be a situation."
For this situation, at the end of last year, there were indeed frequent reports of sellers being threatened or extorted.
Based on the above considerations, it is suggested that sellers must start to form their own account support team, and keep a review account for backup. First, it will reduce costs, and second, make the evaluation safer and more controllable. Only in this way can we make the road to Amazon more and more smooth and steady.Questions about the self-supporting number evaluation, welcome to technical exchanges
Sellers can register themselves and place orders for their own stores, avoiding the headaches encountered by black intermediaries and service providers, and even fearing that the store will be blocked in the next moment. You don't need to ask for help, you don't have to worry about the risk of malicious refunds or placing an order with a black card. The quality of your account is also controlled by yourself, and the cost is lower.
A few simple points about the advantages of self-supporting accounts:
One: You can control the time and number of evaluations by yourself, and you can evaluate your own listing anytime and anywhere to increase the weight
2: Saving evaluation costs, low account costs, and first-hand resources (foreign email addresses, addresses, mobile phone numbers, student memberships) add up to less than 10 yuan, which is more than enough to pay high commissions
3: The quality of the accounts raised by myself is relatively controllable, the security is high, and the IP used is also a pure family residential IP, and I will not place orders in large quantities, nor will I use repeated resources
Four: Simple and easy to learn, one device can support unlimited accounts, and the model is easy to copy. If you have a lot of seller resources around you, you can also develop the resources around you, help them make orders, and earn commission income and exchange rate differences (you have Interested can tell you)
Self-supporting account evaluation: Solve the following core problems: IP address, host environment, buyer account, payment method , delivery address, maintenance method, these are not difficult (1) clean and stable agent ip, you have multiple accounts You need to provide an independent ip for each number, and the language, time zone, DNS, etc. should be consistent with the corresponding ip.
(2) It can simulate different equipment parameters, such as many computer equipment.
(3) The environment is independent, and there will be no data association or leakage.
(4) First-hand registration information, foreign mailboxes, addresses, mobile phone numbers and first-hand resources are about 4-5 yuan
(5) It is recommended to use one card and one account for payment cards. With a virtual card, you can open unlimited cards in the background, and you can recharge yourself for payment. This cost is relatively low, and there will be no association.
We have been doing evaluations for five or six years, especially for our own stores, the security of the environment, the account maintenance cycle, the number of orders, how to maintain accounts safely, how stores control and evaluate how to open advertisements, the whole process and The system must be able to do it, not blind test orders, if there are technical problems, welcome to communicate
Edit: zcwz009
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