If this year’s peak season Black Friday, sales are not good, then it will be even more difficult. After the New Year, more people will need to start clearing goods . The peak season is not busy, which is also the view of many sellers now.
If we can do a good job of products and services, the market will always have demand, then we only need to meet this demand, and I think the future is promising.
Here I suggest sellers to start building one or two more new products while the traffic in the peak season is coming. You will find that with the traffic of the peak season, the whole product will be more efficient and save money .
There is a point to pay attention to here, whether the product should be limited to purchase or not, that is, to limit how many buyers can only buy at a time.During the new product period, you can limit the purchase to 3-5 five items at a time, and then observe through the new product period. If you find that many customers often buy two or three or more at one time, you can buy unlimited purchases.
You will find that sometimes there are unexpected surprises, that is, bulk orders, that is, bulk orders from buyers, and the overall repurchase rate is particularly high . Once there are more bulk orders and repurchase orders, it means that our traffic cost is much lower than others, and we can beat the competition.
A question that Brother Cao said today , if you find that your product is being built, advertising orders account for a large proportion, and natural orders are very few. In good times, advertising orders and natural orders account for 50% or 50%, then how should you improve the natural order? What about the proportion of orders?
We all know that the natural traffic of the product mainly comes from the search page and the A sin page. If the product's listing relevance is not high enough and the copywriting is not enough, it will also lead to the product opening the advertisement, the traffic is not accurate enough, and the natural conversion is also poor. of.
The core logic is to ensure that the titles, copywriting, and detailed descriptions of our listings are highly relevant. As long as our listings are relevant and good enough, the conversion of basic listings will not be too bad . When the conversion rate of listing is high, then we can gradually reduce the budget of advertising, and the bidding of advertising will increase the natural traffic steadily.
Because we all know that ACOS is very difficult to keep down without organic traffic.
So, to check if the relevance of analyzing your own listing is high enough? Are the keywords covered as much as possible?
When editing a listing, you can filter the collected keywords with high relevance, and bury the words with high traffic into the listing and copy in order, so as to greatly improve the relevance of the listing.
With the increase in the historical sales volume and historical weight of listings, the weight of outgoing words increases, and the conversion rate of listings continues to rise, a virtuous cycle that keeps getting better and better.
Then, as the natural ranking of keywords increases, the natural flow of listings continues to increase, so naturally the proportion of natural orders for products is also increasing.
At the same time, the ranking of your products is also on the rise, so the organic traffic will increase very quickly. Because we all know that the closer a product’s ranking is to the top ranking area, the greater the natural traffic of the product. The strong stay strong.
In fact, the two core points are the relevance of listing and the conversion rate. The relevance of listing is high and the conversion rate is high, so naturally the sales and ranking of your products are in a continuous upward trend, that is to say, everything you want will have
So how to improve the conversion of listing?Evaluation allows it to make product pages grow rapidly, and is expected to become a hit in the short term. Compared with other promotions, evaluation is undoubtedly the most effective and cost-effective method.
Secondly, most new products are difficult to promote in the early stage, because a large number of peer products have accumulated a large number of evaluations a long time ago. Even if your product is very good and no one promotes sales, it is difficult to catch up, and you are not confident in your own products, or The product itself is not good enough, and it attracts natural negative reviews or bad reviews maliciously made by peers . It is necessary to dilute the negative reviews with positive reviews.
Evaluation is not the only means, but it is definitely a powerful tool to promote sales. The evaluation mentioned here is to raise a buyer account for yourself to evaluate , that is, to build a foreign environment and family residence IP, register yourself, raise your own account, and place an order for yourself , Self-supporting accounts are relatively cheaper , and you can test them anytime, anywhere. The most important thing is to be safe and controllable . If you want to do a good job of self-supporting accounts, it is very important to raise a group of high-quality buyer accounts.These all require experience and technology, and will directly affect later operations
Because there are certain technical thresholds for the self-supporting account evaluation, many people stop at it and need to solve many resource and technical problems . For example, simulating the real local environment, delivery address, payment method, registration and ordering skills, etc.
Of course, the experience and technology of raising an account also determines the weight of the raised buyer account and the success rate of placing an order.At present, the success rate of our self-supporting account can reach more than 90% , and there will be no connection if one account, one IP and one physical environment are realized .
Finally, it should be noted that there are very few service providers who do real-person test delivery. After all, real-person test delivery requires high communication costs with buyers, products are difficult to send for test, comments are not timely, and they do all kinds of products, resulting in low account weight or even association. There are too many uncontrollable factors in the store!
The above content comes from the public account Cao Ge evaluation technical consultant