How about the Amazon Influencer Branding 2.0 data?

We look at the trend of Amazon Live from the actual feedback of Amazon influencers.

It’s been almost a week since Prime Early Access Sales, and the influencer data is out. Let’s take a look at a few cases:

In the first place, you can see that the commission has increased significantly, but this celebrity is not satisfied with his results because he spent more time than usual on the live broadcast.

In the second place, the commission is more than 3 or 4 times the usual, which is very eye-catching. The celebrity said that the live broadcast was longer than usual. Although it was not as long as the prime day in July, it was still very happy!

The third place, a slight increase, more than usual, no more than prime dayJuly

The fourth place has not changed much, no live broadcast, only by posting celebrity videos.

There are still some influencers who have not posted screenshots. In general, the commission of most influencers has increased in these two days, so the side note, the trend of live streaming is self-evident!

There are some celebrities whose main source is live broadcast, which is naturally more difficult than pure video.

However, some celebrities have achieved five-figure income per month by posting less than 100 videos. So, what is his traffic password?

The other party also made a selfless contribution. I read it and summarized the following points for everyone. You can refer to it:

1 short video. In his 100 video tests, the duration of 90-180 seconds is the most suitable! Of course, this is not suitable for all categories, so if you are looking for celebrities, the most important thing is to respect creative freedom!

2 faceless shooting + post-dubbing. In his practice, he never shows his face, only his arms, unless it is a big item. It's not that showing his face is bad, but his own way does succeed.

3 Talk about the selling point of the product first, and finally express your own point.

4 Talk about the practical application of the product, so that consumers have a more sense of substitution.

In addition, according to reports from unknown netizens, orders for some products have increased by 20%+ within a week after participating in the live broadcast. It is speculated that the reason is that Amazon displays the live content in the DSP advertising space for free.

It is easy to understand that consumers have already been tagged by Amazon. In the era of big data, how can you miss any opportunity to place an order? What should you pay attention to as a seller? Free display!

Sometimes, the gap between you and the previous one is only 20%, but you can do nothing but increase the advertising budget blindly

Therefore, don’t just focus on ROAS. The follow-up brought by many promotion actions cannot be tracked like CPC. This is also a fact that must be accepted in brand promotion.