How about Xingtaohui cross-border e-commerce? How to choose between Amazon and independent website sellers?

With the continuous implementation of a series of supportive policies that are beneficial to the cross-border e-commerce industry, many sellers have begun to transform into cross-border e-commerce and realize the global scale development of their enterprises. Since Jassy officially took over as Amazon 's CEO last year , he has made a series of rectifications to Amazon's platform policies and rules, making the rectification of Amazon's platform more standardized and transparent.

This major move temporarily resulted in the loss of many sellers, and a small number of sellers began to develop to independent stations, but in fact, for more small and medium-sized enterprises, the operating investment cost of independent stations is relatively large. Hard to see returns in the short term.

As the world's largest cross-border e-commerce platform, Amazon has a huge amount of page views and exposure, which is unsurpassed by independent websites and other mainstream platforms. Amazon sellers can not only achieve sales through the natural search of active users on the station, but also Promote sales conversion through off-site drainage. For sellers, as long as they follow the operating rules of the platform, it is easier to sell products with their own market competitiveness.

The independent station is completely independent, and there is no control and rules of the large platform in the operation mode, but a lot of energy needs to be invested in the early stage to build the platform and dig and drain traffic channels for the platform, which is difficult for many small sellers with low operating costs. bearable.

Amazon has been operating for many years and has formed a mature system. It has accumulated more loyal users over the years, and the degree of trust in products is much higher than that of independent websites. At the same time, Amazon will also give a certain amount of traffic inclination according to the operation of sellers and various aspects. This support plan has a complete logistics system and income and expenditure system, which can solve the worries for sellers and better operate the store to achieve long-term development.