In the new year, cross-border e-commerce will usher in a new traffic outlet!

Amazon is going to launch the short video function Inspire!

Prepare to seize the social e-commerce market and take Tiktok head-on.

Many people are clamoring to plan overseas short video market, you must get to know them, especially Amazon sellers.

Instead of putting traffic and resources on a brand new platform, why not put resources on Amazon, which has been cultivated for many years.

First of all, it is not an independent software, but a new function embedded at the bottom of the Amazon APP, which is not available on the web page, but can be seen on smartphones.

We can take a look at the introduction of this function on the official website, so that everyone can buy it directly after seeing what they like.

It is very similar to the combination of Tiktok and INS, the purpose is to attract users to consume through social short video + pictures.

I took a look at this function to directly realize the closed loop from planting grass to weeding, a one-stop marketing experience.

Short video and graphic methods will make the link between merchants and consumers shorter. Make the grass planting link shorter and more efficient, realize the closed loop from planting grass to weeding, and do grass planting marketing directly on Amazon, and the transformation effect will come naturally.

Moreover, the essential difference from other platforms is that Inspire has a strong e-commerce consumer ecology, and at the same time, the portal aggregated by reviews, buyer shows and other content allows consumers to truly realize "what you see is what you get", and you can buy it after planting grass !

There are also thousands of faces. Users can personalize content according to their interests and hobbies. Commodities are bound to video content. Users can place orders directly if they see the products in the video and think they like it.

It's very similar to Taobao's shopping, and in addition to the merchants themselves can upload videos, buyers and Amazon celebrities can also upload videos.

There is a high probability that a new batch of KOLs will be born in this new channel. After all, those who are easy to eat crabs are always the first to enter the market.

This window is in the main navigation at the bottom of the APP. In the current released version, the home page in the main navigation remains unchanged.

It's just that there is an extra video shopping section next to it, and Inspir can be accessed by clicking the light bulb icon icon.

When users first turn it on, they're prompted to choose from more than 20 interests, including options for makeup, skincare, pets, gaming, plants, hiking, interior design, travel, running, and more.

The effect of this new function can also refer to Taobao shopping. The international sports and outdoor business Kappa used the shopping function to drive 60 million sales on Double Eleven, and the average number of natural visitors per day will not be less than 5000+.

This is also unmatched by other platforms and e-commerce platforms. E-commerce platforms have a natural high conversion effect.

And like Instagram, you can double-tap anywhere on the screen to "like" content with a red heart.

The display of the video is the same as TikTok, swipe up to jump to the next video, there is also a comment function on the right, and there is a product link at the bottom to jump directly to purchase.

After planting grass, you can buy a set of closed-loop grass planting. The grass planting link is shorter, the efficiency is higher, and the conversion rate of merchants is also higher.

Amazon officials also stated that this feature will also match the user's favorite categories of products based on interests and hobbies.

Now Amazon has arranged for some Amazon influencers to post on Inspire, including Mae Badiyan , Practically Pursia , and more.

I believe this will become a special show for KOLs and buyers in the future, and will gradually replace the ports of the main image video and related videos, and will also be connected with Amazon's streaming media platform data to achieve multi-channel traffic exposure.

Now this window has not been fully opened, but it is only visible to some users in the United States. It is expected to be fully open from January to March this year, so all sellers must make preparations for entry as soon as possible to seize the opportunity.

If you want resources but no resources, money but no money, it is just a new store that is just starting up, you must hurry up and prepare batch videos!

As long as you are doing cross-border e-commerce, whether you are an Amazon merchant or an independent website seller, you must not miss this new traffic window.

You can go to Amazon's official website to learn about the specific application qualifications, or you can consult me.