Halloween and Christmas are just around the corner in 2022, and while the two festivals celebrate different things, they both have one thing in common. That is, the elders will buy gifts for the younger ones, which is the common point of the two festivals. According to the survey, the most common holiday gifts purchased by foreign consumers are toys, which are generally bought for children under the age of twelve. Toy products on Amazon are the most popular sales on Halloween and Christmas every year. Sellers who want to make holiday gift products can try the toy category.
From the perspective of consumption trends in 2022, consumers are expected to spend more on toys this year, although consumer confidence has dropped significantly due to inflation and other reasons. At present, the momentum of consumers to buy toys is still strong.
On October 1, the American Toy Association released its 2022 Holiday Season Toy Trends Report, which surveyed 2,000 American parents about their toy consumption. Most of the 2,000 consumers said that even if consumption costs rise, they will still follow the tradition of buying toys for their children. The study shows that due to the epidemic, American families tend to choose toys that relieve stress and accompany toys. Parents want to spend more time with their children growing up. During the epidemic, parents spend more time with their children. Therefore, toys that parents and children play together are more popular among consumers.
From the perspective of current consumption, there are three trends in the purchase of toys by consumers: interactive experience toys, toys that cultivate social emotions, and phenomenal toys.
Toys for interactive experience are mainly to enhance the interactive experience between children and parents. Since the epidemic, most people spend more time at home and spend more time with their children. Parents are more willing to play with their children in order to have good memories with their children. 42% of American parents are starting to buy toys that they can play with and experience together. Hands-on toys completed by parents and children have become popular choices for consumers, such as castle blocks, cooking toys and other scene-building toys.
Toys that develop social emotions are mainly concerned with children's mental health. Such toys can guide children's emotions and teach children how to properly handle their own emotions. 68% of parents said they would buy toys that expose their children to diversity and foster inclusivity. A whopping 92% of parents have turned to toys that help support their children's social and emotional learning during the pandemic. For example, some toys involve important social issues such as climate change and animal protection.
Phenomenal toys are popular toys on the market today. For example, the Jurassic movie series released this year may drive the upsurge of "dinosaur" toys in the toy market.
Cross-age toys mainly refer to toys for children over twelve years old, or even adults. These toys are suitable for a higher age, and decryption and puzzle toys on the market are more popular with consumers.
On Halloween and Christmas, consumers who want to make toy products may wish to choose products from the above consumer trends, plus the necessary operational knowledge, I believe that sellers will have the opportunity to explode orders.