At 15:00 on January 5, 2023, Shoptop × Amazon Global Store × Meishi Cross-border × XTransfer jointly launched the " Global Enterprise B2B Direct Purchasing New Channel – 2023 Amazon Enterprise Purchase Online Sharing Session" live event, which was successfully held Finish!
Shoptop also prepared a large gift package of B2B independent station operation materials for the audience of this live broadcast event. Reply the keyword [B2B independent station] in the comment area to get the collection method!
The following is the highlights of this live broadcast:
Jeremy, Regional Development Manager of Amazon Global Store
Interpretation of 2023 Amazon Entry Policy
What Jeremy brings to you is the interpretation of the 2023 Amazon settlement policy.
First of all, Jeremy explained through a series of data that today’s global cross-border e-commerce market has huge potential, China’s cross-border e-commerce is developing rapidly, and Amazon provides Chinese sellers with broad business opportunities.
Immediately afterwards, Jeremy analyzed the market opportunities of Amazon’s 2023 sites. For example, the North American site can be used as the first stop for beginners to go overseas. Sellers on the European site need to prepare for taxation in advance. The Indian station in China has demographic dividends and so on.
Jeremy also interpreted the entry policy of Amazon sellers and the introductory gift package for new sellers. He reminded everyone that the two criteria for "new sellers" are to settle in and register as a professional seller after October 2022.
In the end, Jeremy explained the concept of 90 days of gold for new sellers, and how sellers can grasp the drainage orders in the first 90 days after the new listing, and emphasized Amazon's compliance requirements and guidelines, as well as the materials that need to be prepared before registration, etc. .
Junyi, Amazon Business Development Manager
Cross-border New Trends New Channels for Commercial Procurement
The theme Junyi shared with you is that global companies directly purchase new channels to help Chinese sellers directly reach millions of overseas corporate users.
He first introduced to everyone that cross-border e-commerce business opportunities are huge, with a trillion-scale golden track, and the global B2B e-commerce trend is significant, and online commerce will reach new heights.
Junyi focused on inventorying the categories of overseas companies that have seen a sharp increase in demand for sellers, including Amazon's five strategic categories for corporate purchases in China, including MRO industrial products, office supplies, school supplies, commercial furniture, commercial IT, etc.; four emerging categories, including maintenance Auto parts, commercial kitchens, hotel supplies, scientific research experiments & medical equipment, etc.
Finally, Junyi shared Amazon's B-side product selection methodology, such as judging whether it is a real blue ocean, the applicability of the product selection on the B/C side, professional requirements, and the competitive advantages of the supply chain.
William, the general manager of the United States cross-border
Solve the pain points of rework and boost profit growth
The theme shared by William, who is a cross-border company, is to solve the problem of repairing high-value goods and help sellers grow their overseas profits.
He first introduced the categories and data of US e-commerce shopping returns in 2022, and why value-added services for repairs are required. For example, cross-border e-commerce is currently selling more and more expensive, and the bigger the sale, the problem of return and secondary sales needs to be solved; a large number of overseas warehouses are operated in a mixed manner, and the pain points of sellers have not been met.
Immediately afterwards, through a series of cases and videos, William explained to everyone the customized return service of Meishe's cross-border transformation of "waste" into "treasure", and introduced the process and operation details of returning goods to the warehouse through forms and pictures Distinguish etc.
In the end, William also introduced the professional operation service team and cooperation strategy of Meishi in detail to the seller friends.
Liang Bin, Marketing Director of XTransfer Shanghai
The layout of overseas collection accounts
What Liang Bin shared with seller friends is the layout of overseas collection accounts.
He first analyzed the current situation of the foreign trade industry, and mentioned that the current foreign trade orders are showing a trend of miniaturization of order amount, high frequency of transactions, and fragmentation of payment scenarios.
Liang Bin summarized the pain points of foreign trade collection for small, medium and micro enterprises, such as difficulty in opening an account, expensive account opening, slow collection, high cost, difficulty in compliant foreign exchange settlement, frozen funds, and closed accounts. He believes that to overcome these pain points of foreign trade collection, the most important point is to have a local collection account.
Liang Bin said that XTransfer can provide one-stop foreign trade solutions, and introduced their business advantages.
Finally, he introduced some value-added services that XTransfer can provide, including entrusted exchange and full-featured APP, and showed customers who have been using XTransfer foreign trade collection accounts.
Jessica, Head of Shoptop Ecological Cooperation
B2B independent station building strategy
The theme that Jessica shared with you was, "B2B Independent Station Building Strategy – Branding Your Foreign Trade Business", which mainly includes why to deploy an independent station, site elements for high-conversion inquiries, common promotion channels, case analysis of foreign trade independent stations, etc. several aspects.
Jessica first explained the advantages of B2B independent websites. She said that B2B independent websites have become a new trend, and compared and explained the differences between B2B independent websites and B2C independent websites, foreign trade platforms and foreign trade independent websites in detail.
In the second part, Jessica introduced the site elements for high-conversion inquiries, including website construction preparation, 14 necessary sections/pages for B2B independent websites, and B2B section optimization secrets, etc.
Jessica mentioned that Shoptop has its own unique highlights for B-type product functions, such as the minimum order quantity and tiered price settings, inquiry form and other functions.
Regarding the commonly used promotion channels for B2B, Jessica shared social media promotion skills such as Google, SEO, TikTok, and LinkedIn.
In the end, Jessica also presented two outstanding cases of Shoptop’s independent foreign trade stations: Jinda Cable and home furnishing brand BMS. Through these cases, we can see the strength of Shoptop.
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