2.4 The fourth principle: Past Traffic Patterns traces of past traffic
(Image source: Cross-border Michael)
2.4.1 First, let’s see what kind of traffic we mainly have?
Organic, Advertising(PostStores), Off-Site(Amazon /Affiliate) URLs(5 kinds), Amazon B2B
The weights of historical traffic sources are also different: why can the system recognize that the service provider swipes the bill at once?
It’s a human brush, because the weight of the historical source was caught at once.
Organic, Advertising, (/STORES), off site (Amazon /Affiliate), URLs (5
different short chains, there should actually be 8), Amazon B2B
/STORES is a product whose power has been seriously ignored by sellers. There are bonuses. If you haven’t done it, do it quickly.
Amazon Attribution: It will appear in 2020, the beta testing phase is completed, and Amazon helps us to monitor the station extrapolation
Wide performance, because people were not very willing to do off-site promotion before, because they could not monitor.
Affiliate: Amazon affiliates, with their own tags, can be tracked.
Amazon B2B: Seriously neglected, still in the protection stage, not disclosed to us, generally not accessible.
If the business price in the background is not set, it must be set. If it is not set, it will not be displayed in Amazon B2B.
Show that our business price must be set even 1% lower than the sale price. If it is not lower, the front desk will not show it.
Show business price sale
2.4.2 Ten major entrances of traffic in the station
(Image source: Cross-border Michael)
2.4.2.1 Search traffic:
Discovered by Customers
Any key promotion outside the site should be classified into this section, which is updated in real time
Editorial Recommendation
(Image source: Screenshot of Amazon’s front desk)
Editor’s recommendation, you can try to contact actively and rely on truth-telling.Find Contact Us on the official website or go to LinkedIn
Filter by category
(Image source: Screenshot of Amazon’s front desk)
For example, searching for anker will let us choose a specific category
2.4.2.2 Category traffic
The title should contain the category keywords to increase the matching.
(Image source: Screenshot of Amazon’s front desk)
2.4.2.3 Top 100 list traffic
(Image source: Screenshot of Amazon’s front desk)
Best Seller:
(Image source: Screenshot of Amazon’s front desk)
A Google search for Best Bluetooth Speaker led to the Best Seller page. Unlike us, foreigners buy things, they like to search on Google first.Now the habits of Chinese people have also changed. They will first search for Xiaohongshu, Zhihu, etc.
Other lists such as New Release:
(Image source: Screenshot of Amazon’s front desk)
The thermal position on the top left of the foreground navigation is New Release, and the weight is very high. Today’Deals and other lists and so on too
2.4.2.4 Intra-site Deals traffic
(Image source: Screenshot of Amazon’s front desk)
lIn-site Deals traffic lLighting Deals seckill lBest Deals (7 Day Deal) 7-day seckill lDOTD (Deal of The Deal) the treasure of the town shop lPrime Day Deal member day lBlack Friday Deal lCyber Monday Deal Net one lBack to School Season Back to school season lHoliday Gift Guide
2.4.2.5Coupon traffic
(Image source: Screenshot of Amazon’s front desk)
If we have the conditions, we still need to make coupons. The homepage has a dedicated coupon traffic entrance, and some users even search directly in coupons.
2.4.2.6 Promotional Traffic
(Image source: Screenshot of Amazon’s front desk)
Promotional traffic:
Some listings have a small orange label that is Extra Saving
2.4.2.7 Associated Traffic
FBT:
(Image source: Screenshot of Amazon’s front desk)
Look and look:
(Image source: Screenshot of Amazon’s front desk)
It still exists on the mobile phone side, some categories on the PC side still exist, or when new listings are put on the shelves. When 2 new products are launched together, the traffic that has been watched and watched can also be made into its own if it is promoted at the same time.
Similar Items:
(Image source: Amazon front desk link)
The sorting under different keywords is different. The first two are relatively stable. If the first two can be made into your own, basically the following will be yours.
Video associated traffic:
(Image source: Amazon front desk link)
When you see Influencer, you should pay attention to it. Amazon will increase the weight of the influencer attribute of the video. Amazon Influencer Program Amazon Influencer Program is promoting
Summary: Associated traffic must be taken seriously. 30% of Amazon’s traffic is associated traffic.
2.4.2.8 Buyer Tag, History Traffic
Featured items you may /Inspired by your browsing / Top Picks for you in a category
–Featured items you may /Inspired by your browsing history
These two sections have very large traffic and will be displayed on the homepage of PC and mobile
–Top Picks for you in a category
I will recommend this to you when you often browse a certain category
–You can intervene in these sections through SD advertising, and there must be buyer tags for SD advertising
Registry & Gifting
(Image source: Screenshot of Amazon’s front desk)
The registry entry can be found on the homepage, and sellers with strong gift attributes can consider it. how to use?
For example, when Americans get married, they will publish their shopping list on social networking sites, and then people will help them buy gifts after seeing them. The older generation likes this feature very much, and parents will also help the child buy his wish list, and there are still certain gameplay skills.
2.4.2.9 Amazon Choice
(Image source: Screenshot of Amazon’s front desk)
Smart audio shopping traffic
The acquisition of AC targets has the greatest impact on the conversion rate, and has little effect on keyword ranking. Products that have tested the fourth page can get the AC mark.
2.4.2.10 Advertising traffic
–SP: Sponsored product
(Image source: Amazon backstage screenshot)
/SBV: Sponsored / Sponsored Brand Video Brand Advertising
(Image source: Amazon backstage screenshot)
–SD: Sponsored Display Display Ads
(Image source: Amazon backstage screenshot)
–DSP: At present, it seems that Amazon is weakening the DSP function
(Image source: Screenshot of Amazon’s front desk)
–Post: Currently it’s free. At the end of the PC side, some categories and keywords have appeared Post
(Image source: Screenshot of Amazon’s front desk)
–Store: The flagship store needs to be renovated. It is a point that other platforms value for investment promotion, and it is also a point that B2B buyers value. It has a miraculous effect on SB promotion.
(Image source: Screenshot of Amazon’s front desk)
2.4.3 Seven major traffic entrances outside the station
2.4.3.1 Off-site deals website
Dealnews, woot.com, etc.
(Image source: screenshot from dealnews website)
2.4.3.2 Social Media
Facebook, Pintest, Instagram, Tiktok, etc.
(Image credit: Facebook screenshot)
2.4.3.3 Search Engines
Google, Bing, Amazon authoritative links, various artificial URLs
(Image source: Google screenshot)
Amazon authoritative link: Canonicallink. Generated based on our title, increasing the weight of our listing in Google.
— If looking for it? Right-click on the listing page with Google browser, search Canonical, find the Amazon link, and copy it out to see what keywords are. Usually 5 words, if 6-7, then the title has a dash symbol.
–If a user searches for this term on Google, you will be ranked first.
–Work hard on authoritative links outside the site
2.4.3.4 Forum celebrity bloggers
(Image credit: Screenshot from Reddit)
2.4.3.5 Media website
(Image source: CNET screenshot)
2.4.3.6 EDM Marketing
(Image source: Screenshot of eufyEDM)
(Image credit: Amazon EDM screenshot)
Amazon will take the initiative to promote us. Users who have purchased will ask them to answer through QA, which is random.
So we think about whether we can use the old QA to promote new products? For example, I bought Model A, but I see that New Model B has recently been added. Is it worth buying?
2.4.3.7 Independent station/official website
(Image source: Screenshot of anker’s official website)
Americans will remember the brand when shopping. I hope everyone will pay attention to the brand. 40% of Anker’s traffic comes from branded searches. At the same time, we also need to know that we need to create our own brand traffic protection through advertising.
