It is reported that Amazon Japan recently issued an announcement announcing that during the period from November 1 to December 31, 2022, for products sold through Amazon's self-operated and FBA logistics, the return period will be 30 days after the previous express delivery to the buyer. days, extended to January 31 of the following year. In other words, if a Japanese buyer purchased a product from an FBA seller in early November this year, they can have a return period of up to 90 days. Not only that, but Amazon Japan also pointed out in the announcement that the purpose of launching this policy is to provide buyers with a better buying experience, enhance customer appeal during the peak sales season, and help sellers grow their business in the medium and long term.

On the surface, it can stimulate Japanese buyers to a greater extent and spend in November and December, but in fact it is a big test of product quality – if a large number of Japanese buyers receive the product and use it If you ask for a return after two or three months, even if the seller has successfully sold orders before, it will lead to a sharp drop in overall profits, or even serious losses.

Among all the existing Amazon sites, the Japanese site is definitely the one that many Chinese sellers love and hate. Although Japan is small in size, its population still exceeds the combined population of many European countries. Its population base of 126 million determines its equally huge market demand. In 2021, Japan's e-commerce transaction volume will reach US$112 billion, but online retail only accounts for 10% of Japan's total retail sales, which means that the Japanese e-commerce market still has huge room for growth. Japan's economy is developed, the people's spending power is very strong, and the geographical location of China and Japan is very close, the logistics and transportation are very advantageous in terms of timeliness and prices, and it only takes about 15 days for sea transportation to arrive. Short transportation time means high efficiency, and it is not prone to accidents such as loss of goods and damage, and sellers are more assured.

The first thing that made Chinese sellers more hated was the introduction of the inverse algorithm declaration by Japanese customs. The promulgation of the inverse algorithm greatly increased the cost of the seller and severely reduced the profit of the seller. If the seller declares truthfully, the profit will be greatly reduced or even sold with almost zero profit. If the seller makes a low declaration and is worried about being checked by the customs for malicious low declaration, he will not only have to re-apply for the second customs clearance, but also may have to pay a huge fine. Especially every year when the peak season coincides with the end of the year, the customs are more strict, and there will be a wave of strict inspections every year.

In view of the emergence of reverse calculation channels in the reverse algorithm market, that is, double clearing tax, customers do not stick Amazon inside and outside box stickers, logistics service providers transport the goods from China to Japan's overseas warehouse, and then re-label and then transfer to Japan's Amazon warehouse , Although the process is a little more complicated, it helps sellers save at least 20% of the tariff, which is pure profit. Of course, there are also risks to avoid tariffs in this way. The Japanese customs has stepped up its strict investigation. It will not only pull out a list to question importers, but also find trouble with customs clearance banks. The routines of low-reporting and labeling have long been thoroughly understood by the shrewd Japanese customs. If you cannot give details of the funds, you will still be judged to be in violation.

Later, the Japanese government introduced the qualified invoice system. It seems that it will be implemented in October next year. This naturally makes sellers anxious again. The JCT tax number only solves the problem of consumption tax and qualified invoices, but cannot fully realize the general trade. compliance process. If you want to be fully compliant, there is only one way for sellers to register and operate a company in Japan. However, this cost is extremely high and cannot be afforded by small sellers. Moreover, the taxation and finance of overseas companies are extremely complicated.

Of course, Japanese e-commerce has the advantages of large market size, strong consumer purchasing power, and low transportation costs. At the same time, the Japanese market is also favored by cross-border e-commerce due to its high sales season. Japan has various festivals from March to the end of each year. These festivals have e-commerce sales season promotions, and the Japanese market is still worth entering. For those who want to be a Japanese station, in addition to considering factors such as taxes, exchange rates, etc., they must also focus on the design and quality of products in order to expand their business in the Japanese market.