Xingtaohui: If sellers want to grow and develop on Amazon, the selection of product categories is very important

Presumably many cross-border e-commerce sellers spend a lot of thought and energy on product selection when operating Amazon stores. According to Xingtaohui, many sellers will use various black technology tools to digitally select products. In fact, the selection is not so difficult to start.

Although digital product selection is convenient and fast, it is based on the products already presented on the Amazon platform to identify product trends, and sellers need to use multiple channels to explore whether the product has a better market life cycle and future development potential. For novice sellers, don’t easily try products that have not yet appeared on the market, and don’t try to be the first person to eat crabs without a good confidence and capital. At the same time, small and light products should be given priority. Save more shipping costs for your business.

Sellers with a small volume should focus on product pricing and profit margins in the operation process. When determining the price of a product, the logistics and warehousing costs should also be comprehensively considered, not solely from the production cost of the product itself. to determine the price of the product. For the Amazon platform, most sellers are mid-to-high-end sellers with good spending power. Products with low customer orders are not only difficult to achieve their own profit growth, but also easy to lose their own brand positioning in the market, and develop more high-customer products. Products with a unit price are easier to reap profits and unit volume growth on the Amazon platform.

Sellers should also pay attention to the compliant operation of platforms and industries when selecting product categories. Some products require certain operating qualifications to sell on overseas platforms. According to the customs clearance requirements of some countries, it is clearly stipulated that some sellers are not allowed to sell products from Chinese people. . Before operating, it is necessary to understand the requirements of local countries and policies to operate in compliance to avoid certain operational risks.