Today, Amazon ’s global store opening announcement: The end of 2022’s closing sale – Amazon’s Black Friday and Cyber ​​Monday shopping season will be the first to start in Europe on November 18! It will be launched in Australia, the Middle East, North America and other global sites one after another!

Americans are expected to spend 25% and 14% more online this year on Black Friday and Cyber ​​Monday, respectively, according to Webloyalty's 2022 Black Friday Report. Online orders are expected to rise 23% on Black Friday and 12% on Cyber ​​Monday.

In addition, Webloyalty predicts a huge increase in new buyers: 18% for new sellers during Black Friday in particular, and 11% for Cyber ​​Monday. Women are the main online shoppers for Black Friday and Cyber ​​Monday: women (51.2%) and men (48.8%). Consumers of all ages indicated that they would shop during Black Friday and Cyber ​​Monday, with those between the ages of 35 and 54 (46.2%) in greatest demand.

At present, the reporting window for Black Friday Cyber ​​Monday coupons and Prime exclusive discounts is still open . If you have not completed the reporting, hurry up and submit the relevant promotions for the products that meet the requirements. Once you miss it, it means Missing the opportunity to explode orders during the peak season!

In addition, Amazon Global Store reminds sellers:

From September 2022, products that report Prime exclusive discounted prices must meet the following 2 new rules :

1. New policy: Products must have a valid reference price (List Price or Was Price)

2. New policy: The Prime exclusive discount price submitted for the Black Friday promotion must be at least 10% lower than the reference price

Prime Exclusive Discount reporting requirements:

1. Meet the nationwide Prime delivery conditions

2. At least 20% off the current price

3. At or below the lowest price in the past 30 days

4. Professional sellers have a rating of at least 4 or no rating, and a product rating of at least 3.5 or no reviews yet

New Policy: Products must have a reference price

New Policy: Member-exclusive discounted price must be at least 10% lower than the reference price

Even if the sales of many sellers are currently sluggish, don't give up in a hurry. The upcoming Black Friday and Cyber ​​Monday are still worth looking forward to. Sellers still need to actively prepare for the battle and do their best to grab sales on the day of the big promotion.

A statistic from Webloyalty's 2022 Black Friday Report deserves special attention: When it comes to the preferred device to buy, mobile phones are the most preferred device by 61.7% of buyers, ahead of computers by 36.6%.

This means that many more users access online platforms from smartphones than from desktops . Therefore, buyers need to create mobile shopping experiences that attract customers. Here are a few tips to make your store more customer-friendly on mobile:

1. Avoid pop-ups

Pop-ups should be used sparingly on your website, as mobile devices have smaller screens, and once pop-ups with low-quality content pop up, buyers will not experience the smoothest mobile browsing experience.

2. Optimize menu navigation

Optimizing menus for mobile devices is critical. The main points of the menu include: clarifying how to open and close the menu. Use subcategories within the main category. Highlights the category the user is currently browsing.

3. Make sure all text is readable

While images are critical to your ecommerce store, text also plays an important role. Product descriptions, FAQs, about us pages and contact details are a few elements of the text that are very important.

Mobile screen sizes are smaller, so the text needs to be larger. You should also ensure that all text is a readable color and does not overlap any other page elements.

4. Include a search function

The search function is a handy feature of any mobile store. Best practices for the search bar include providing the same fixed location for the search bar in the web page. Allows users to search for misspelled words. Includes search history and search suggestions .

5. Make sure images and videos are optimized for mobile

Besides text, images are an essential part of any ecommerce website. Your product videos and product photos should be front and center — they should be optimized for mobile viewing. Giving users the option to play and pause slideshows, ensuring videos don't autoplay, and providing image scaling are all essential features.

Although many sellers lamented that they could not feel the peak season atmosphere at all this year , if sellers can seize the opportunity of "Black Friday" and "Cyber ​​Monday" and harvest the traffic during the peak season at the end of the year, they will definitely be able to make big sales!

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