In the new year, cross-border e-commerce will usher in a new traffic outlet!

Amazon has launched a short video function Inspire! Prepare to seize the social e-commerce market and take Tiktok head-on.

Many people who are clamoring to deploy overseas short video markets can no longer worry about whether to do Tiktok or not. Especially sellers who are doing Amazon must understand this new feature well!

Instead of putting traffic and resources on a brand new platform, why not put resources on Amazon, which has been cultivated for many years.

First of all, it is not an independent software, but a new function embedded at the bottom of the Amazon APP. It is not available on the web page, and can only be seen on mobile phones, and it is currently only available to US users.

We can take a look at the introduction of this function on the official website, so that everyone can buy it directly after seeing what they like.

It is very similar to the combination of Tiktok and INS. The purpose is to attract users to consume through social short video + pictures, and the traffic is completely free.

Like Instagram’s product tag feature, users can place orders directly from content produced by creators, Amazon influencers, and brands.

The display is in the same style as the Tiktok display, and it feels like the new Amazon's TikTok version.

Users can also personalize the content according to their interests and hobbies. Products will be bound to video content. Users can place an order directly if they like the products in the video.

Much like Fantong on Alibaba International Station, in addition to buyers themselves being able to upload videos, merchants and Amazon influencers can also upload videos.

This new feature will be in the main navigation at the bottom of the APP. In the current release version, the home page in the main navigation remains unchanged.

It's just that there is an extra video shopping section next to it, and Inspir can be accessed by clicking the light bulb icon icon.

When users first turn it on, they're prompted to choose from more than 20 interests, including options for makeup, skincare, pets, gaming, plants, hiking, interior design, travel, running, and more.

Sellers can also choose their own video types according to these categories.

The new feature supports videos and pictures, and you can think of it as a hybrid of TikTok and Instagram. Like Instagram, you can double-tap anywhere on the screen to "like" the content with the red heart.

The display of the video is the same as TikTok, swipe up to jump to the next video, there is also a comment function on the right, and there is a product link at the bottom to jump directly to purchase.

I think this is very good. You can buy it when you like it, and you can also recommend the products you like. It is more convenient for users to choose shopping.

Amazon officials also stated that this feature will also match the user's favorite categories of products based on interests and hobbies.

As long as cross-border sellers post every day, do they still have to worry about free traffic, and the conversion rate of e-commerce platforms must be higher than Tiktok!

Therefore, as long as you are engaged in cross-border e-commerce, whether you are an Amazon merchant or an independent website seller, you must not miss this new traffic window!

Quickly prepare batches of short videos, find celebrities who should be looking for celebrities, and change the production of the main image video to make the main image video, and strive to get more exposure as soon as possible.

A new traffic portal that is free and open to all users. Today, traffic is more expensive and the threshold is getting higher and higher. This is the best opportunity for cross-border e-commerce companies to overtake in a corner.

The important thing is that only the US market is currently open, and it has not been fully opened. It is only open to some users. It is expected to be fully open from January to March this year, so hurry up. For specific application qualifications, you can go to the official website or contact me. Consultation is also available.