According to foreign media reports, Amazon launched a new service "Buy with Prime" on Thursday, allowing third-party sellers to use Amazon's vast shipping and logistics network , allowing orders on third-party sellers' websites to use the service, no longer limited to 2 Over 100 million Prime customers.

It is reported that the Prime membership service will appear on the seller's self-built site, allowing sellers' customers to experience the Amazon logistics delivery service, including free shipping, next-day delivery, seamless checkout experience, and free returns .

But for sellers, the "Buy with Prime" service is not free, and the service price will vary based on payment method, delivery area, storage and other fees .

The service is only available to sellers who are invited to use Fulfillment by Amazon or FBA, and will be open to more sellers using the "Buy with Prime" service in the near future.

Through this service, sellers can store products in Amazon's warehouses and take advantage of the company's supply chain and shipping operations , where storage on Amazon is not free .

Amazon has long strived to be the fastest in the package race. Over the years, Amazon has invested in brick-and-mortar expansion, building fulfillment centers and forming shipping partnerships across the U.S. to offer same-day and next-day delivery to more sellers.

Amazon already has a huge fleet of its own delivery drivers, trucks and planes to quickly get packages to customers' doorsteps.

Earlier, Dave Clark, CEO of Amazon's global consumer business, said that Amazon is expected to become the largest delivery service company in the United States by early 2022.

Amazon already has some orders for products sold on its own site, and Amazon offers sellers a program called Multi-Channel Fulfillment, which allows sellers to use Amazon's services to store and ship products, whether they sell on the home page or not .

Amazon has provided this service before. Drivers pick up packages from sellers’ warehouses and deliver them to consumers. However, after the impact of the epidemic, the number of online orders soared and the service could not keep up with the order volume. The service was forced to suspend.

Bob O'Donnell, founder and principal analyst at Technalysis Research, said that while "Buy with Prime" was modest at launch, over time it could become a lucrative service for Amazon.

Bob O'Donnell added, " One of Amazon's most successful businesses, AWS (Amazon Web Services), started as an internal tool ."

Amazon initially established a huge transportation and logistics business for its own purposes, and now has a mature network system that can be opened to the outside world and increase fiscal revenue.

Amazon reported that its third-party seller services business, which includes commissions, fulfillment and shipping fees, and other services, grew 11% year over year to $30.3 billion in the first quarter.

Industry watchers say Amazon's growing intralogistics business will compete directly with major carriers such as UPS, FedEx and the U.S. Postal Service.

"Xiaosheng News" : The real-time information column of Baixiao.com, which captures the latest trends and major events in the industry as soon as possible.

Translator, Editing | Sean

Source Reference | TCN: Amazon opens up Prime delivery service to other retailers in its latest move to compete with FedEx and UPS

⊙The above content comes from the Internet. The article is the author's independent opinion and does not represent the position of Bai Xiaosheng, a cross-border e-commerce logistics company .

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Official account: Bai Xiaosheng, cross-border e-commerce logistics