Different from 3C digital, clothing, make-up and other categories, although office supplies are products that people come into contact with more in their daily lives, they have not received widespread attention.
However, there is a company that continues to cultivate and build its own brand in the field of office supplies, going public, going abroad, and letting the world know about Chinese office supplies.
It is COMIX together.
With the rapid development of the tertiary industry, many traditional manufacturing enterprises have transformed into service-oriented enterprises, and Qixin, established in 1991, is no exception.
From 2011 to 2015, Qixin transformed from a manufacturing industry to a service industry, and simultaneously transformed from a brand manufacturer to an office integration service provider, providing customers with a one-stop office overall solution.
While the domestic business is developing steadily, Qixin has gradually started its brand journey to the sea, allowing Chinese brands to go global.
Strengthen supply chain advantages and continue to build cross-border brands
The current epidemic has a huge impact on the global supply chain, and supply chain faults have become a common phenomenon. The trend of industrial digital transformation has put forward new requirements for the management of each link of invoicing, sales, and inventory. The original "extensive" has been transformed into "refinement", "Digitizing".
Years of supply chain advantages have enabled Qixin to develop steadily in the current environment, but it also needs to seek greater breakthroughs.
Qixin's brand overseas journey takes Amazon as the entry point, uses the supply chain advantages accumulated over the years, supplemented by refined operation management, deepens the development of cross-border business and builds cross-border brands.
Affected by cross-border policies, cross-border logistics, warehousing and other factors , it is not a simple matter to do a good job in the refined management of the supply chain. Effect.
Taking into account the input-output ratio and other factors, Qixin Group finally chose to use ERP to achieve refined management of the supply chain. In the selection of ERP for Qixin, the ability of supply chain management, including whether the data can be updated in time, whether it can cover the whole process of the supply chain, whether it supports overseas warehouses, etc., has become the core factor for consideration.
The supply chain section, as one of the core advantageous functions of Lingxing ERP, not only has a complete dimension, but also connects the data of this module with products and finances, which satisfies the demand for refined supply chain management of Qixin Group and complements the supply chain of Qixin. The short board of going to sea.
"After Linkstar connects with Amazon's API, we will push back the analysis of SKU data and the corresponding cost structure. At present, I think that only Linkstar has done a more comprehensive ERP in the industry", Mr. Lan, Head of Cross-border Supply Chain of Qixin Group share to.
Data-driven operation, benefit-driven management
Talent is the Group's greatest wealth, which is what Qixin Group has always emphasized. Qixin has always insisted on two satisfactions on the road to achieve better development, one is "customer satisfaction", and the other is "employee satisfaction".
In the process of Qixin's continuous growth, the care for the employees of the enterprise is also the content of its focus. The first thing to solve is the income of employees, so that everyone can have a certain sense of security and protection. This problem is related to how companies can grab market share and make the scale bigger and better.
The second is to closely link the work performance of employees with their income, fully mobilize the enthusiasm of all employees, stimulate the creativity of all employees, and at the same time increase the income and treatment of employees, create a development platform for them to realize their own value, and use data to speak.
Qixin Group filters and analyzes Amazon-related data through Lingxing ERP, and then imports it into the SAP system for sales confirmation and write-off, which greatly reduces the time for data acquisition, avoids repeated orders, and ensures the integrity of business data. Accuracy and timeliness, managers can see at a glance. Provide managers with accurate decision-making support , help optimize processes, and enable Qixin to achieve data-driven operations and benefit-driven management.
The person in charge of Qi Xin said that employees in every position are striving for the profit of the company. The clear and timely indicators brought by Leadstar enable everyone to be ultimately responsible for profits, and also build a good business model for enterprise management.
Aggregate multi-dimensional data indicators to help match supply and demand
In order to deepen the brand building, Qixin chose to focus on core categories to deepen and penetrate, create explosive products, and build a leading position in the industry. In the Office Supplies category, there are many product categories and millions of SKUs, while Qixin's products focus on boutique operations and only launch core categories.
But it is not easy to operate the core category well. When researching high-quality categories, all data indicators are scattered in different reports, and it is impossible to focus on important indicators at a glance. In the past, Qixin required a lot of staff time to integrate and compare data, and it was difficult to quickly obtain real and effective data.
And through the integration of all the operation indicators related to Listing through the leading star ERP, Qixin can pay attention to the sales, ranking, traffic, advertising, profit, inventory, return rate and other indicators of each platform in real time, providing reliable data support for product operation strategies, and also for Qixin The foundation of the boutique operation strategy.
A series of data from products to procurement, warehouse and operation, and even ACOS of advertisements can be transferred through the ERP, and both the person in charge and the staff can check the corresponding indicators.
In the planning of the brand going overseas in the future, Qixin is full of confidence and expresses that it is necessary to grasp the opportunity of matching supply and demand.
The impact of the epidemic has shifted the shopping habits of overseas consumers to online, and also brought more customers to Qixin. With the advantages of human resources in smart chip production and technology in Shenzhen, we will dig deep into the needs of overseas consumers and make great strides in the field of smart office on the cross-border track.
From a traditional brand manufacturer to a one-stop enterprise service platform integrating "hardware + software + service" , from domestic business to brand overseas, over the past 10 years, Qixin has continued to penetrate into the field of office supplies, tap the space for business development, and achieve It is a big step to let the world know that Chinese brands are united.