Xingqi Sails Cross-Border: Exceeding Expectations!Amazon's third-party sellers accounted for 57% of sales, a record high

It is reported that Amazon’s net sales rose 7% in the second quarter to $121.2 billion, beating Wall Street’s forecast of $119 billion. Net sales increased 10% year-on-year, compared to $113.1 billion in the same period last year, excluding the $3.6 billion adverse impact of year-on-year changes in foreign exchange rates throughout the quarter.

Amazon's cloud computing business is key to its future, with net sales of $19.7 billion, up 33% year over year. Amazon's Q2 ad revenue was $8.7 billion, up 18% from the same period last year. This makes Amazon the third-largest digital advertising platform in the US, after Google and Facebook. Amazon forecasts full-year 2022 ad revenue to reach $40 billion. Amazon's self-operated sales were $50.9 billion, or about 42% of its overall net sales of $121.2 billion. At the same time, Amazon’s third-party sellers accounted for 57% of sales. That's an all-time high, Amazon's chief financial officer said.

In the future, Amazon will continue to increase investment in cloud computing business, expand advertising coverage, and promote the strength of third-party sellers, which is also in line with Amazon's dynamics in recent years. Amazon will not stop the pace of expansion. Whether it is emerging markets or other e-commerce platforms, Amazon will also provide large discounts for sellers and buyers when they enter the market. Sellers may try to follow the layout.

During the epidemic, according to data, the overall trend of users' purchasing power and purchase frequency increased instead of falling. The outbreak of the epidemic suppressed offline consumption demand in domestic and overseas markets, but the days of being closed-doors prompted further release of online consumption demand, making online consumption more difficult. Shopping becomes the mainstream way of shopping. The proportion of users who use cross-border e-commerce platforms more frequently is as high as 65.3%. Although some consumer demand has been hit by the epidemic, consumers' purchasing power and demand for cross-border e-commerce platforms are still on the rise.

In terms of product categories, driven by new scenarios such as home life and telecommuting during the epidemic, the demand for high-quality anti-epidemic materials, daily necessities, household products, kitchen products, personal health care, indoor sports, pets and gardening has continued to rise.

The epidemic is a double-edged sword for many cross-border e-commerce sellers. There are crises, but there are also opportunities. Now the epidemic in Yiwu has been brought under control, and work and production are being resumed in an orderly manner. Next, sellers should only prepare for the peak season of the market in the second half of the year.