Climate experts said that in 2022, the global climate will enter a "high temperature mode" due to climate warming. From June to July, the country has experienced two months of continuous high temperature. Under the influence of global warming, not only China is experiencing high temperatures, but most countries in the northern hemisphere are also in "stove mode".

Since mid-July, the temperature in the United States and European countries has generally shown the characteristics of "staying high". The temperature in some parts of Portugal even reached 47 °C , and the UK also experienced the highest temperature ever recorded this year at 40.2 °C . Under normal circumstances, the temperature in the UK rarely exceeds 32 °C, and a high temperature of 40 °C is very rare. Under such high temperature, a series of cooling products have been spawned.

According to an industry survey, the penetration rate of household air conditioners in Europe is extremely low, with only 20% of users having air conditioners installed in their homes, especially in Germany and France, where less than 5% of households have air conditioners.

Such a low air conditioner installation rate in Europe is mainly affected by climate. In the past, there were very few days when the temperature in summer in Europe exceeded 30 degrees Celsius. In winter, most European homes have heating, so there is no need to worry about cold. Therefore, the utilization rate of air conditioners in Europe is very low. In addition, the reasons that affect the purchase rate of air conditioners in Europe also include the extremely high labor costs in Europe, not only the installation of air conditioners, but also the cost of any labor involved is particularly high in Europe.

Under such a consumption concept, the air-conditioning products that need to be installed are not suitable for sale in Europe. Compared with air conditioners, fan products are more suitable for sale in Europe. This summer, because the fans do not need to be installed and are cheap, they are very popular among European consumers. In the UK, mats and small fans are regarded as "artifacts", and fans have become best-selling products in Europe. On the Amazon platform, cooling products, home swimming pools, outdoor sports equipment, swimwear and sunglasses accessories in Europe are all showing a growing trend. On the Amazon Prime Day just past , energy-saving fans became the best-selling product in Europe.