Recently, eBay released a news that it will return to Poland, and hopes to become the top three e-commerce platform in Poland .
It is understood that eBay entered the Polish market in 2005 and competed with Polish local e-commerce giant Allegro and other companies, but it ended in failure, and it gradually closed its Polish business and only retained its international website.
Currently, the e-commerce platform with the largest market share in Poland is Allegro , followed by Amazon. Shares in Allegro fell nearly 7% after the news release , and have continued to drop in the past few days.
Affected by the epidemic, many people now choose to shop online, and Poland is the same. There are currently more than 22 million online consumers in Poland, and about 92% of Polish households have access to the Internet. Therefore, the reopening of the eBay Polish market can be said to be an opportunity not to be missed .
eBay will restart its previous Polish site , ebay.pl , and this time it is well-prepared. eBay has advanced technology and tools, such as machine translation and artificial intelligence , to provide Polish buyers with quality buying services. eBay has also introduced a new feature for buyers that automatically translates listings into Polish . This new feature will make it easier for Poles to buy products from foreign countries such as Spain and Germany, strengthening the cross-border purchasing power of local consumers.
eBay Poland will have 1.4 billion listings and more than 520 categories , and eBay will continue to add new features based on consumer buying behavior.
Since the opening of the site in Poland, Amazon announced on January 27 , 2021 that the Polish site is open to global sellers for registration . Amazon entered Poland in 2014. So far, it has set up 9 fulfillment centers in Poland, with a complete Fulfillment by Amazon ( FBA ) service, and also supports self-fulfillment.
eBay and Amazon are two of the largest and oldest giants in e-commerce. And Amazon and eBay have many similarities. Their main business is to attract consumers to their websites and provide consumers with the function of browsing products and purchasing. For a long time in the past, the choice between Amazon and eBay was hardly considered, because eBay had too much advantage over Amazon. However, after so many years of development, this answer has changed a lot. After 2021 , eBay has ushered in a turnaround after seizing its own opportunities. For the full fiscal year 2021 , eBay 's net revenue was $ 10.420 billion, an increase of 17% compared with $ 8.894 billion in fiscal 2020 , or a 15% year-over-year increase excluding the impact of currency changes , beating analyst expectations.
Since eBay announced the restart of the Polish site, Allegro 's stock price has fallen by nearly 7% , and it has continued to fall in the past few days. It has also suffered a lot for Amazon. eBay 's decision, for Amazon, will be in the future. face greater challenges.