Selecting products is like choosing an opponent. Many Amazon sellers will analyze data from many dimensions in the product selection process, but only select products at the data level, but ignore the product strength of the selected product and its competitiveness in the industry. The selected products may be ideal In the face of this kind of product, you will eventually find that the market has a high degree of monopoly on this kind of product, or the homogeneity is very serious.

As an Amazon seller, you have to face many risks. Hijacking may come unexpectedly when your product is just getting better.

When your listing was just gaining a foothold, it was suddenly complained of copyright infringement and taken off the shelves.

You have finally selected a good product, but you have been spoofed frequently because you moved the cake of the category leader.

I believe that the veteran Amazon sellers have a deep understanding of the above-mentioned setbacks.

But the above-mentioned twists and turns are temporary, and you can overcome them even if you try hard.

And there is a kind of twists and turns that may lead to the end of your amazon career. This kind of twists and turns is: the store is closed .

To make a living on Amazon, the store is the foundation of all your means. Without the store, you lose the foundation.

Closing the store is also Amazon's most severe punishment for third-party sellers.

There are many reasons for the closure of the store. Today, Brother Lin will share with you the more common situations in which the store has been closed in recent years. I hope the article can help you overcome the pitfalls of these amazon account operations.

1. Change the listing frequently

High-frequency changes will break the inherent stability of the listing, affecting product rankings and sales. For example, merging listings or splitting variants, and changing listing categories are all important factors that cause the shopping cart to disappear and be taken away by other sellers.

2. Too many negative reviews lead to poor listing performance

If the seller receives a negative review, which affects the rating of the listing, resulting in poor performance of the listing, the shopping cart may be lost.

3. Not paying attention to product pages

Good pictures can often stimulate customers to make transactions to the greatest extent, but many sellers ignore this factor and spend more time on making product pictures, which is far more cost-effective than burning a lot of advertising fees later.

4. Prevention of Malicious Infringement Complaints

There are only a few ways to complain about malicious infringement: copy the listing to the self-built website, and then bite back and go to Amazon to sue for infringement;

The general way for sellers to respond is to appeal. If the appeal is unsuccessful , they will counterclaim .

So what we have to do is to take precautions in advance so that we can restore Listing as soon as possible when encountering malicious infringement complaints .

1) The first is the trademark aspect

Trademark registration is strictly territorial and is only protected in the place of registration. Domestically registered trademarks are not protected by law in the United States. Therefore, sellers need to register overseas trademarks as soon as possible to protect their own interests. Sellers must make preparations before listing.

2) Listing and pictures

Of course, these can also apply for copyright registration, but due to the huge number of pictures and listings in cross-border e-commerce, small and medium sellers do not have the energy to register copyright one by one.

Before uploading pictures, upload them to other platforms such as independent websites or Baidu Netdisk. This method is mainly to prove to Amazon that the upload time of your pictures is earlier than that of the other party when you receive complaints. If time permits, you can also sue for infringement and obtain certain economic compensation.

5. Ignore account association

Let me explain here first that the so-called account association refers to the association of the same site.

That is, Amazon does not allow the same seller to open more than one store on the same site. For example, on the US website, the same seller is only allowed to register one store.

If you use one set of information to register different sites such as the US site, the European site, and the Japanese site at the same time, this is allowed by Amazon's rules.

Of course, the more sites you open now , the happier Boss Bezos will be. Amazon's policy will even strongly encourage you to do multiple sites around the world .

If your store is determined to be linked, and one of these linked accounts is closed due to violations, then all your stores may be wiped out. Now more and more stores are closed by Amazon, so store association is still a relatively dangerous thing.

For how to prevent account association, you can read this article I wrote before : How to solve the anti-association problem in Meikeduo , Amazon, joom and other evaluations

6. Unreasonable inventory arrangement

Don't blindly stockpile additional inventory , including ordering more to lower unit costs. Excessive purchase of inventory may cause relatively large losses to the seller.

7. Not preparing enough funds

Although the risk of Amazon is relatively low, it is very normal to not make money or even lose money when you first join Amazon. Especially for FBA , you need a certain amount of capital investment and a certain risk tolerance. If you do not have these two items, then you are not ready to enter Amazon FBA.

8. Selection

When selecting products, don’t just follow what others are selling, otherwise it is easy to attract complaints from competitors . There is a big feature on the Amazon platform, that is, those listings that sell very well but have few competitors . There are patents and intellectual property rights, so sellers should try to avoid them when selecting products.

There are still many rules of Amazon , Lin Ge will continue to update for everyone in the future, welcome technical exchanges.

Edit : JJ2012508