Discover how to boost your business with Amazon's various badges

From the shopping path of consumers on Amazon, we can know that consumers click on your product by seeing your product on the search result page, and then they will browse your page and buy your product after they feel satisfied. These two jumps involve click conversion rate ( CTR ) and purchase conversion rate ( CVR ). CVR is usually improved through listing optimization, which also stems from the fact that listing contains various elements, there is room for optimization, and it is relatively difficult to improve CTR , because the main image is usually white, and the evaluation cannot be done in a short time. There is a substantial increase, and adjusting the price will affect the profit, so the improvement of CTR is much smaller than the improvement of CVR , but there is actually another way, that is, to obtain various badges of Amazon, and let the listing be based on these badges obtained. With its own halo, it can also effectively improve CTR and even CVR indicators.

Amazon’s various badges communicate brand values ​​and are an excellent way to influence consumers’ purchasing decisions, increase traffic, and optimize listings . They are based on reviews and feedback and help build consumer buy-in. Sellers can earn the Amazon badge by selling products with great appeal on Amazon. Badge eligibility varies from person to person, depending on the type of badge you want to earn. It's important to note that while some badges are permanent, most badges are temporary. If a seller has multiple badges, Amazon may not show them all at once, as the platform will prioritize showing the most appropriate badges based on the page.

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1. Amazon Best Seller Badge

Figure 1

While the Amazon Best Seller badge may be the most desired badge for sellers, it's also the hardest to get. Earning the Best Seller badge gives the product with the highest sales in that category and is updated hourly by Amazon's A9 algorithm to reflect recent sales.

The Amazon Best Seller badge tells consumers which products are considered top sellers in a particular category. Products with this orange badge are more likely to be viewed and purchased by consumers. Therefore, your product needs to be the best in a product category to get it. Here are some tips for earning the Amazon Best Seller badge:

1. Develop a comprehensive advertising strategy;

2. Create high-quality listings that meet Amazon standards;

3. Consider smaller product categories;

4. Maintain a competitive pricing strategy;

5. Use promotions to increase sales velocity;

2. Amazon's Choice badge

Figure 2

The Amazon 's Choice badge is also great value, but is more complicated than the Amazon Best Seller badge. They differ in that Amazon 's Choice badges are based on SEO logic and are given to products with the best keyword match. In addition to implementing the five tips above for earning the Amazon Best Seller badge, here are a few things to do:

1. Ensure excellent product ratings;

2. Maintain impeccable consumer service;

3. Maintain a strong Amazon SEO strategy;

4. Become an FBA seller;

It's no secret that a solid SEO strategy can increase product and brand awareness, increase traffic, and thus offer more possibilities to increase conversions. SEO optimization software can help sellers monitor, analyze, benchmark, and improve their product’s organic keyword search rankings. After all, if one organically ranks high for a keyword, it is more likely to increase sales without spending more on advertising.

3. New Release badge

Figure 3

The New Release badge is given by Amazon to newly listed products to help consumers recognize new products and make purchase attempts. This badge is awarded to newly released products that have successfully increased their sales velocity within 90 days of their launch. The update frequency of this badge is also updated every hour, but what causes Amazon to not announce it, but from the practical results, try to get it by completing the following work:

1. Have a competitive new listing ;

2. Do Amazon keyword research before listing your product to ensure your product ranks on the first page of a specific category;

3. Become the best-selling one among the new products on the shelves during the same period;

4. Promotion&Coupon badge

Figure 4

If the above badges are too difficult to obtain and you need a badge to attract consumers, Promotion and Coupon badges are the best choices. Available through the seller's back office. Go to the section under " advertising " and create an event related to the discount you want to get the badge. There, you have three different options: percent discounts, cash discounts, and coupons.

Percentage discounts allow you to deduct a specific percentage from the current price. For higher-priced items, the effect is more pronounced. Cash discounts are very similar, just replaced with cash amount discounts. And coupons allow consumers to get discounts by claiming coupons from a checkbox, which is similar to "paper coupons" in offline stores, and consumers will feel some satisfaction when they receive coupons , which is why the practice still exists today. If you can stack Promotion and Coupon to get two badges, the effect will be very significant.

5. Some more functions of Promotion

You can get a discount badge if you set up a Promotion , but there are more things you can do in practice, such as Promotion -related sales. Promotion related sales is the practice of providing more discounts for purchasing other products in this product listing , because if you want to do related sales, you need to provide consumers with some additional benefits. Amazon will enable you to offer affiliate promotions alongside your main sale products that are complementary to the products you sell. Here are some examples of affiliate sales:

1. Office seats and rollers;

2. Computer and mouse;

3. Tent and hammock;

Affiliates are a great way to introduce new products that need to boost sales, and it's in the business' best interest to familiarize yourself with what's available in those promotions. But don’t take it hard. For example, when selling power tools, it is inappropriate to associate promotion of a plush toy. The two products in the associated sale need to be related. It's easy to get discount badges, you can get them through the Seller Center settings, but make sure you need to calculate the overall profit before the affiliate sales promotion, otherwise it seems that after the promotion, you sell more products, but you don't actually get more. profit.

6. Prime Exclusive Discount Badge

Prime Exclusive Discount Badges are badges that can be set and earned when promoting products during special Amazon events such as Prime Day, Black Friday, and Cyber ​​Monday. The first thing to note is that these badges are only available during those selected events. So it doesn't make sense to offer Prime exclusive discounts outside of the event period.

It's worth noting that these badges do have the potential to boost your listing sales. However, if you don’t offer great service, great products, and fast shipping, unsatisfactory consumer reviews can make your listing worse later. Sellers can set this discount to get this badge, and generally need to set the Prime event pricing a week (or more) in advance.

7. Deal badge

Figure 5

when you visit , a very attractive section " Today's Deals " will be displayed in the upper middle of the page. This page has very good exposure, and many consumers are accustomed to buying the products they want through this page. And the products on this page are all products that have participated in the Amazon deal activities, and they can all get the Amazon deal badge, and getting this badge will make the product very conspicuous in other Amazon pages, which can effectively improve the conversion rate.

Much like the discount badge mentioned earlier, sellers can get this badge by signing up for Amazon's deal activities through the deal module in Seller Central. But you also need to remember that on the one hand, these limited-time deals are not free and need to be charged. It is a fee. On the other hand, there are certain requirements for the discount of participating products. You need to carefully calculate the cost and profit to ensure that you can get badges by participating in the event. It will not cost you profit while increasing sales.

8. Another way to increase product exposure

Amazon's Editors' Picks are another viable and effective way to increase product exposure, although they have nothing to do with badges. Editor's Picks are associated with specific search terms. For example, more and more people are looking for content to tell them which products are the best.

The editorial section on Amazon is called the affiliate program. The program sources content from third-party creators to inform people about these products. To qualify for this program, you need to meet the following requirements:

1. Have at least 30,000 sales;

2. Make sure your product is in the top 20% of Amazon’s sales in its category;

3. Maintain at least four-star product reviews;

4. There are more than 100 comments;

Once satisfied, you can contact Amazon for further instructions on how to proceed with the program.

No matter what type of badge is next to your product, getting any kind of badge is extremely valuable when you want to make your product stand out from the crowd, as long as the badge that gives your product the most exposure is for you It's the best badge ever. Some badges have clear requirements, others don’t, or are hard to get, but still try the ones that are relatively easy to get. Even if you think it might not work, it can actually still increase your product’s conversion rate and make Your business can develop better, and then you will find that when your business develops to a certain stage, those badges that used to be difficult to obtain suddenly become easy to obtain. For business development, all things have to be Step by step, you need to have a long-term vision in order to make the most correct decisions in the short and long term.

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