Amazon Europe covers more than 20 countries and regions. As one of Amazon's largest international markets, it has the advantages of a large population base and high spending power, and it is also a must-see site for many sellers.

Register a store. Registering a store requires three necessary materials: ID card, business license, and dual-currency credit card. Amazon Europe only needs to register a selling account to sell products on eight sites in the UK, France, Germany, Italy, Spain, the Netherlands, Sweden and Poland.

KYC (Know Your Customer) audit. KYC audit is the key to opening the European station. It is the process of confirming and filing the identity of the Amazon account holder. Sellers who sell on EU sites can only sell in compliance with the Amazon audit team.

selection . After the account registration is completed , it is time to start selecting products . Amazon 's "three-point operation, seven-point selection" has always been the biggest feature. Many novice sellers choose products based on their own "experience" without doing market research and data analysis at all, so the results can be imagined . A good selection of products can make subsequent operations more effective. Products that don't fit the target market will ultimately fail. It is worth noting that there are a large number of "environmentalists" and "minimalists" in Europe, and sellers can align with these two consumer viewpoints in product selection and operation.

Now open an Amazon store, and the Amazon platform will give new sellers a starter package , focusing on helping new Amazon sellers develop their business in the first year of sales. The New Seller Starter Pack will provide eligible sellers with a variety of benefits, including monthly incentives for new sellers who complete the Brand Registry. This plan is applicable to new sellers in the US, UK, France, Germany, Italy, Spain and Japan . Therefore, sellers who want to be in Europe can take advantage of the platform's support and enjoy the preferential plan.