{"style":1,"is_free":"0","appid":"wx7797da01119aa2ec","lite_id":"1899","pic":"","title":"Contact Us","descript" :"","path":"","lite_path":"/","page":{}}

I believe that most Amazon seller friends know that Amazon’s main image video is of great help to the conversion of products. A good video presents products to consumers through different lenses, allowing consumers to stay longer. If a picture is worth a thousand words, then a video is equivalent to a thousand troops. More and more cross-border e-commerce merchants attach importance to video marketing. The video sales platform can not only allow buyers to quickly obtain relevant product information, but also play a positive role in the transformation of brand products.

What are the cross-border brand visual services?

1. Main picture video:

The main picture video is placed on the listing homepage, it is a promotional video of the product, which contains the brand logo, product promotional video, commercials, the picture is beautiful, and it shows the audience.

Benefits of Main Image Video:

1. Display products in multiple dimensions, highlighting product details and selling points;

2. 90% of buyers like video, video can speed up the decision to buy;

3. After uploading the main picture video, the product conversion rate will directly increase by 3%-5%;

4. Platform traffic is tilted towards video, and products have higher weight.

The main picture video is shot by professional overseas photographers, directly overseas, perfectly restoring the real scenes of overseas users, and shooting advertising videos with local aesthetics in Europe and America.

Main image video upload steps: Log in to Seller Central > Inventory > Upload and manage videos:

The position of Amazon’s main image video is at the end of the main image. Generally, after uploading the main image video, the position of the main image occupies up to 6 positions.

2. Buyer show/associated video:

Relatived video is what we call a buyer show video, also called a related video. The models who shoot the buyer's show are themselves real local consumers. After using the product, the real experience is shot as a video, which will shorten the distance between consumers and help improve conversion.

The position in front of related videos may be related videos of competing products in the same industry, or it may be some unfriendly buyer show videos. Therefore, uploading the buyer show of your own products as soon as possible can not only eliminate some unfriendly buyer show videos, but also prevent competing product videos and related videos from being displayed on your listing homepage. Of course, your buyer show videos can also become competing product videos. , display in other people's videos, and help your own products or stores to drain.

3. Unboxing video:

The unboxing video is shot by a special model, and the unboxing video can meet your video requirements as much as possible. This video is dedicated to the introduction, product assembly steps, and detailed descriptions. The buyer show is biased towards the experience of real buyers, and the unboxing video disassembles the product in detail from a professional perspective.

Professionalism is reflected in the following aspects:

1. Professional equipment , usually high-definition camera shooting;

2. Professional explanation , detailed introduction from packaging, product details, use and other aspects;

3. Professional editing , the presented video looks like it was made by professional players.

In addition to improving the conversion rate like the buyer show, the unboxing video also has the following advantages:

1. Avoid some returns and bad reviews caused by improper use or misunderstanding by customers. The unboxing video can better show product details, colors, function usage and some details of installation;

2. High-quality unboxing videos can be recommended by Amazon to the competing product page (Videos for related products), which can bring you more free and accurate traffic;

3. Some good unboxing videos can be used as the main picture video, which can save some costs. After all, the cost of the main picture video is still relatively expensive.

Q: What is shooting Amazon main picture video?

A:

1. Which scenarios are clearly included;

2. Clearly include the shooting method;

3. There is a clear reference video;

4. Designate how many models should appear on the screen;

5. Have a clear storyline and script;

6. There must be two scenes, outdoor and indoor;

7. There is a clear indication that LOGO, background music, text effects, and even subtitles should be added.

Q: What is shooting an Amazon buyer show video?

A:

1. A native American model appeared on the scene, simulating a real buyer holding a mobile phone or camera to show his face;

2. Focus on pure explanation or demonstration, introduce and praise the product, and show and use it in detail according to the actual situation of the product;

3. Explanation and demo content Models will play freely according to the five-point description of the product.

Q: What is shooting an Amazon unboxing video?

A:

1. The unboxing video does not need to give too many regulations;

2. The unboxing video is 1-2 levels higher than the buyer's show;

3. There is no need to tell how to shoot the unboxing video;

4. Tell how to shoot the main picture video;

5. The unboxing video is the buyer's show video plus a close-up of the product;

6. The video quality will be clearer;

7. Unpacking does not include the specification of shooting content (you can specify a close-up of the product).