A few days ago, Amazon released the latest warehousing time for Black Friday and Christmas, reminding sellers in the United States and Europe to ensure that the shipments are delivered to the Amazon distribution center before the specified date.

The latest entry time for the US station: Black Friday : November 2nd , Christmas: December 1st ;

The latest entry time for European station is as follows: Black Friday week: November 4th , Christmas: December 11th .

According to recent expert analysis, it is expected that from October this year , the consumption vitality of consumers in European countries will rebound, especially in the upcoming World Cup and Black Friday promotions, as well as the first Christmas without epidemic prevention control after the epidemic. .

Cross-border sellers need to consider shipping hot-selling products to overseas warehouses in advance when preparing the marketing layout of the Black Friday promotion. Sellers who know it may know that direct mail packages will cause long delays due to congestion. For products that are popular during the festival may have some impact. In previous year's end-of-year promotions, many packages received high-frequency low-scoring reviews due to long-term delays in delivery, which led to a sharp decline in store ratings. Xingqihang should also remind sellers in European sites to do a good job in the hot-selling event industry. With sufficient preparation, the entry into overseas warehouses should be completed before November .

According to the categories of hot-selling products on Black Friday in previous years, sellers can pay more attention to game equipment and peripheral products, jewelry accessories, electronic equipment products, photography peripheral products, small household appliances, as well as for Thanksgiving, Halloween, Christmas and other major festivals Festive decoration products, cosplay costumes, toys, gifts and other products required during the period. One thing that Xingqihang needs to remind sellers is that festive atmosphere products need to strictly control the number of products to avoid excessive stockpiling and difficult to clear the warehouse, and it is difficult to increase the sales of products after the holiday season.