Still think Amazon only has single product logic? Hurry up and learn to improve your performance through the Amazon store (below)
Continued from the previous article "Do you still think that Amazon only has single product logic? Come and learn to improve your performance through Amazon stores (Part 1)" and shared with you "1. What is an Amazon store", "2. The benefits of using an Amazon store", "3. Disadvantages of using Amazon store", "4. How to set up your Amazon store". This article will continue to analyze how to optimize the Amazon store to improve your performance.
Now that you have your store set up, let's discuss how to optimize it. Because of course, optimizing your content is a must do to drive organic traffic and sell your product to customers.
5. Amazon store optimization
Once you've set up your Amazon store, you'll be off to a good start. But that's only half the battle, your next step will be to optimize your store, it's critical to your success, that's why you want to pay close attention to optimizing your Amazon store, let's start talking about the main things you should focus on when optimizing factor:
1. Create brand messages and stories around customer needs
Part of the main purpose of your Amazon store page is to let customers know about your brand and products. That's why it's so important to create a story behind your brand. If you haven't already done so, take some time to consider who your customers are and how you want them to perceive your brand.
Does your brand sell tech products? If so, you can create a store with dark and tech-savvy colors in the background. You might display a high-quality photo of all your tech gadgets at the top of the page. Alternatively, you might include a video showing how the product's technology works.
Another way to strengthen your brand’s story is to create an “ About Us ” page and share with your customers why the product is so special. Connect with them emotionally. This is what makes customers remember your brand and keep thinking of you the next time they need the type of product you sell. Let's see an example :
In the above example, you can see how ANKER reflects the brand when presenting products, after the store's header image lets customers know who they are buying from, not only presents the most advantageous products, it also tells customers about the brand's What is the service goal, and what problems are being solved for customers and what needs are being met for customers.
Does the customer need a very convenient and convenient charging product, and if that is your product, you might describe how convenient your product is, what tests it passed under what conditions, etc. In this way, customers know their needs, let them know what convenience charging products can provide, and what they will get when they buy your product.
2. Use high-quality images and videos
When buying products online, your goal should be to create a similar experience for your customers as you would in a brick and mortar store. That's where high-quality images come in. Customers need to understand in detail what they are getting. This means that you should state this accurately, clearly, and comprehensively, no doubt about it.
a. All product images should be at least 1000 x 1000 pixels with a solid white background. Your product should occupy 85% of the picture frame;
b. Use high-resolution images;
c. Insert a video representing your product and brand, the video should be about 30 seconds, and the content should show the tonality of your brand while showing the selling point of the product;
3. Reasonable arrangement of the catalog content of the store
You can use tools in Amazon Seller Central to create customizable multi-page catalogs. It's a good idea to create a navigation bar so your customers can easily find what they're looking for. To keep things simple, clean and easy, here are some examples:
You can see above how the brand ANKER uses a clean logo and simple navigation bar to guide customers. It is worth pointing out that ANKER does not divide various word categories when presenting navigation, but presents it in the form of series. Of course, this also stems from its product marketing strategy, but for many single-category sellers, It is also very worthy of reference. It is not necessary to have various categories in the navigation bar. It is also a very good choice to present it in different series, so that customers will have a better understanding and focus on your brand.
4. The expression of grounded air
You should connect with your customers the same way you would talk to them in real life. Likewise, it’s important to know your customers and your brand so that you can position your brand with a unique brand rhetoric. If you're selling tech products, your tone will be more expert, focused on R&D and tech-savvy, and represent the interests of tech consumers. As another example, if you sell designer bags, you want to make your customers feel like they are entering an elegant VIP space, and buying your product will give them those qualities too.
Make sure your content is free of errors and correct all grammar. Also avoid using all caps as it will feel weird to the client.
Simplicity is the key: keep your presentation simple and clear. Being overwhelmed or confused can prevent customers from moving forward.
Use the right keywords: Amazon uses algorithms and keywords to direct customers to the best and most relevant products, which is why your keyword strategy is very important, but be sure to take customer experience into account when laying out your keywords, after all Clients don't want to see a bunch of content they don't know why.
Add a FAQ section or page so customers can find answers and get the information they need to make a purchase to help your customers make faster purchasing decisions.
5. Enhance your Amazon store with seller tools
Amazon offers customization tools such as Enhanced Brand Content (EBC) . This feature is available to approved professional sellers on Amazon who are registered with Brand Registry. This will help you customize the description, images, and content of your Amazon store. This is a great tool to make your Amazon store look like an external website instead of a regular Amazon page.
6. Final Recommendations for Optimizing Your Amazon Store
a. Pay attention to pricing: Amazon does factor pricing into its algorithm. Therefore, you need to price your products competitively, if the conversion rate is too low because the price is too high, the sales will not increase, you will not rank high in the search results, and you will lose business growth. Chance. Amazon prefers product sellers who offer the best price.
b. Comply with Amazon’s rules and policies;
c. Optimize the CTA in your store image;
d. Proofread all content to ensure the best;
e. Only provide true and accurate information about your products (including mentioning the validity period of warranty and product quality assurance), and must not provide any false information, otherwise the negative reviews of the final purchased customers will make your business fall into the abyss ;
f. Follow these image size guidelines: top banner: 3000 x 600 pixels; wide images: minimum 3000 pixels wide, can be any height; square images: minimum 1500 x 1500 pixels; rectangular images: minimum 1500 x 750 pixels;
g. Customer service is very important: Sellers who have positive reviews, offer fast delivery, and provide accurate product descriptions and after-sales service are prioritized high in Amazon’s search results. Therefore, focus on expressing it correctly and clearly in your description, ensuring your logistics timeliness, providing perfect after-sales service, and collecting as many positive reviews as possible;
7. Excellent Amazon store presentation example
Finally, after you complete the creation and optimization of your store and start operation, you can also click on the See Insights function on the store management page to understand the actual utility of the store you created to your business from various dimensions, and then use the See Insights function on the store management page. This data evaluates the condition of your store to continue to iteratively optimize your store:
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