As the saying goes, Amazon's flagship store is the face that gives consumers the "first impression" of your products.

According to a set of statistics, brand flagship stores (≥3 pages) can attract consumers to stay 83% longer.

Therefore, before the peak season of Amazon Prime Day, Amazon sellers should optimize and layout the brand flagship store in advance so that they can sustain the huge traffic in the peak season.

If the decoration of the brand flagship store is attractive enough and the promotional items are displayed prominently enough, buyers may increase their interest in browsing, thereby promoting sales.

So how can Amazon sellers spend more time on the layout of the brand flagship store before the Prime Day peak season? The next 4 optimization techniques are recommended to be collected and read again and again.

#1

When designing page headers

Pay attention to 2 aspects

The brand name, logo, and brand slogan are displayed in the header image so that users can intuitively understand the brand information and have a quick initial impression of the brand. Add brand category elements to the header image, so that users can know your product attributes as soon as they see the header image.

The following header design can be used as a reference

Image source Amazon website page

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Header image one for reference

Header image two for reference

Header image three for reference

Drawing from the head of Figure 3 and 4

Amazon sellers can also check the header image design of competing products more. When looking for competitors, they can regard themselves as consumers. From the perspective of purchasing and viewing, what kind of header images will you be more attracted by.

#2

Fit consumer buying habits

Create a navigation bar

Amazon sellers can log in to the Amazon seller background, find the ABA data analysis function in Brand- >Brand Analysis , and study the hot search terms of consumers.

▲Image source Amazon backstage

Use the Amazon Keyword Search Report to see if someone is searching for your brand keywords and what consumers are looking for.

Use Product Comparison and Alternative Buying Behaviors to see when consumers buy your brand.

Use Repeat Buying Behavior to see if consumers are buying more in one hit or more in repeat purchases.

Through the above analysis, the hot search words of consumers are mined as navigation phrases to present categories.

According to the product type, use and demand as the navigation bar division standard, for multi-product lines, it is necessary to pay attention to the clarity of logical layering. According to star products, unique or interesting products, new product categories are used as the navigation bar division criteria. According to application scenarios, various themes or various lifestyles, the navigation bar is divided into standards.

#3

4 Display Formats That Boost Conversions

not to be ignored

For products that sell well or are the main push, you can use the product tile to highlight this ASIN , thereby increasing the product conversion rate.

Image source Amazon website page

Use the featured promotion widget to display products . This display form automatically adds all "promotional" ASINs, and does not require you to manually operate.

▲Image source Amazon backstage

Use the Bestsellers/Recommended Items widget to showcase your products and make your branded products stand out and entice shoppers to buy.

▲Image source Amazon backstage

Add a promotion page module to the homepage to display products that are on sale or offer coupons. If there is a regular promotion plan, it is recommended to create a separate page for the promotion and add navigation.

During Amazon's Prime Day, promotional information can make consumers place an order immediately and make multiple purchases.

#4

When optimizing the flagship store

Avoid 3 pits

Avoid the pits of screen size

Pay attention to the difference in the rendering effect between the mobile terminal and the computer terminal, so pay attention to the picture design and size control.

Avoid the pit of large image loading

Some Amazon sellers like to use large images, but it will slow down the loading of the overall flagship store page and affect consumers' purchasing experience.

Therefore, in order to speed up the scrolling speed of the page and have a good user experience, it is necessary to use images with a smaller space ratio.

Avoid the pits of careless small details

Remember not to make small mistakes, careless and sloppy can bring down the brand's first impression score.