Some time ago, Amazon's "banning wave" banned a large number of merchants' store accounts, and many merchants suffered serious losses. This is also a reminder to merchants. The policies and rules of the Amazon platform have always been relatively strict, and the platform has been violated during the operation process. The rules will be warned by the platform, and in serious cases, the account will be banned. Therefore, for Amazon merchants, if they want to operate the store stably, they cannot step on the platform’s rules. Therefore, for the reason for this ban, let’s discuss today, what are the reasons for Amazon? will cause a seal.

1. The product does not meet the relevant regulations

If a merchant's product does not meet the platform's regulations and requirements, such as selling contraband, the platform will give a warning or even close the store;

2. Complaints caused by problems with products and descriptions

If the product sold by the merchant is inconsistent with the product information, and has been complained by the buyer, Amazon will also warn it. If there are too many complaints, or if the merchant has not repaired it, the store may be closed;

3. Poor performance indicators

The official performance indicators are: order defect rate < 1% , cancellation rate before delivery < 2.5% , late delivery rate < 40% , effective tracking rate > 95% , and performance indicators cannot be greater than or less than the above categories;

4. Infringement of intellectual property rights

The platform's protection of intellectual property rights is very strict. For design and patent infringement, merchants need to avoid it. Once found, the store will be closed;

5. KYC audit failed

Due to some reasons, the platform gives a warning and requires the merchant to provide information for KYC audit. If the merchant passes the audit at this time, the account will be restored. If the audit fails, it will also be banned;

6. Checking and reviewing orders

This is strictly prohibited by Amazon. Once it is found, it will be dealt with by the title. There is no room for manoeuvre, and the merchant must not touch this prohibition;

7. Account association

In order to prevent malicious competition, the platform prohibits one merchant from operating multiple stores. After one person opens multiple stores and is found to be associated with an account, the platform will close all associated stores. Most of the reasons for the closure are due to IP and network environment, so In this case, multi-store merchants can choose to use an anti-association browser;

The anti-association browser can choose the ZAx browser, which can provide the merchant with a new IP address, so that the merchant can log in to multiple stores on one computer, each store corresponds to a different IP , and the store will not be blocked due to IP problems. The account is associated with, and can simulate the virtual real network environment such as browser fingerprints and cookies , and avoid risks to a greater extent. During the operation process, even if the computer network is changed, it does not matter. It will be affected, and merchants do not have to worry about being linked to the account by the platform because they have changed computers or network cables.

All in all, as long as merchants operate carefully and do not touch the platform restrictions, there is not much risk to the store, so there is no need to worry too much, and for account anti-association, as long as the right auxiliary tools are selected, the risk of merchants and stores will also be greatly reduced. ,safer.