The editor of EasyYa has learned that on July 28, Amazon announced that the Belgian site is open to registration for global sellers. Sellers can register and open an account through .be to prepare for the launch of the Belgian site. The site is expected to be officially launched in the next few months. Launched to global sellers, providing local consumers with a rich selection of products and a convenient delivery experience.

Third-party data shows that the proportion of online shoppers in Belgium has steadily increased in the past three years. In 2021, the proportion of online shoppers in Belgium will reach 85%, an increase of 12% over 2020. Among them, the proportion of online shoppers among 16-34-year-old groups will account for 90%. above. In 2021, Belgium's total online consumption will reach 12.1 billion euros, and it is expected that the average annual growth will reach 14.7% by 2025.

As one of the most densely populated countries in Europe, Belgium is adjacent to the two major European economic entities, Germany and France, and is one of the core areas of cross-border e-commerce transactions in Europe. In order to meet the growing demand for online shopping in the Belgian market and further improve the customer experience, Amazon Logistics will increase its cooperation with local Belgian logistics companies in 2021 to help goods reach consumers faster. In addition, Amazon's first fulfillment center in Belgium, which is currently under construction in the port city of Antwerp, will start operations this fall.

At present, there are nearly 2 million small and medium-sized enterprises in the world selling on Amazon, and more than half of all physical product sales on Amazon come from third-party sellers. During Prime Day this year, Amazon Prime members purchased more than 300 million items worldwide, and consumers around the world bought more than 100,000 items every minute.

So the launch of the Belgian site comes as no surprise, and Amazon has been busy expanding its Belgian presence for some time. In the fall of last year, Amazon will open its own distribution center in the port of Antwerp, which will provide about 250 jobs.

The launch of Amazon Belgium also offers great opportunities for local entrepreneurs. Currently, more than 1,000 Belgian SMEs have set up shop on Amazon sites around the world.

Since Amazon started serving customers in Belgium, it has built strong relationships with carriers operating across the country. To meet growing demand and further improve the delivery experience for customers in Belgium, FBA has expanded its partnerships with local delivery companies in 2021, including its long-term partner Bpost.

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