According to a survey, 59% of Amazon sellers believe that the increase in advertising spending is a major concern. For advertising, sellers often fall into a vicious circle: no advertising, no traffic, no orders, advertising, traffic, order volume also increased, but it is not directly proportional to advertising investment.

Another 46% of sellers believe that advertising strategies and budgets are challenging. For example, some products may not be able to be pushed up, and if they are pushed up, they may encounter involution.

Only 32% of sellers plan to spend more money on advertising. Amazon's financial report shows that Amazon's advertising revenue is growing steadily, which also indirectly shows that sellers' advertising expenditures have increased.

Due to the epidemic in 2020, it has promoted the transfer of offline consumption to online, which has directly driven more sellers to pour in, and has also led to more intense competition. This phenomenon is also reflected in advertising. In the past two years, the cost of advertising has gradually increased, but the benefits have gradually decreased. This is also the main reason why most Amazon sellers look for other promotion channels.

It is undeniable that it is really good for sellers to set up Amazon evaluation by themselves. The cost of investment is low and the effect is quick. The main points are 4 points.

1. Influencing search weight: Evaluation can quickly increase the conversion rate of relevant and accurate keywords, making the platform think that your keywords are accurate keywords, and can give you a good ranking.

2. High-quality reviews left behind: Good reviews push the weight of the listing to a high point again, and at the same time, a large number of good reviews will increase the conversion rate, and the superimposed effect.

3. Increase sales weight: Increase the sales ranking weight of products under the category to obtain more additional traffic.

4. Reduce the return rate: Even if the product is not good, but the product under evaluation has not been returned, reducing the return rate can also increase the weight of the product itself

Each of the above 4 points is a core factor that greatly affects the listing ranking. Through a simple evaluation, the cost of activating all these four items inadvertently appears to be high, but compared with a large amount of advertising investment, it is only a drop in the bucket .

A mature self-supporting account evaluation technology needs to have the following points:

1. Stable environment. There are many environmental solutions on the market, but very few of them can truly effectively prevent association. It is mainly reflected in the device parameter blocking technology and the purity of IP. Amazon is a big data company that can reversely detect the underlying hardware parameters (security code, area code, MAC address, etc.) of the device we use through IP. IP mainly The reason is that the purity of IPs currently on the market is very low, too many people use them, the repetition rate is too high, and there are too many blacklisted IPs.

2. For real seller information, you need to use a real foreign email address, address, and mobile phone number to register a buyer account.

3. Payment card, whether the payment card segment is risk-controlled is also the key reason for the success of the order.

4. The skill of placing an order with an account is not that you can place an order casually with an environment and an account. The platform will detect user behavior, and placing an order without following the real buyer's shopping process and details will be judged as a false sale.

Only with a stable environment, account maintenance skills, and stable payment methods can you conduct your own evaluation, otherwise you can find a service provider for evaluation.

The evaluation of self-supporting accounts has a certain degree of technicality, which cannot be thoroughly studied by sellers in a few days. If you want to understand the whole set of technical solutions, you can communicate.

EDIT zcwz626