The successive years of the epidemic have changed some shopping habits of overseas consumers, especially the continuous outbreak of the "stay-at-home economy", which has brought new opportunities for many brands to go overseas. The sales of many products fluctuate due to the influence of the market environment, but the toy category has always maintained good sales.

As a typical representative of the "stay-at-home economy", the toy category has become the first choice for consumers to kill time in their boring home life. Toy sales in the United States in 2021 have reached 28.6 billion US dollars, an increase of 8% compared with 2020, an increase of 13%. This year's Black Friday sale, toys are still very popular.

During the Black Friday period, the toy category increased by 285% compared with October. At this time, the sales growth in the peak season also brought confidence to more sellers. Some sellers had expected that the toy category would welcome There will be a wave of growth, and now more and more sellers are preparing to join this track.

As a major producer of toys in China, domestic sellers will have an advantage in entering this category, which can provide cross-border sellers with relatively high-quality resources. In terms of product export types, Guangdong Province mainly produces electric and plastic toys, Zhejiang Province mainly produces wooden toys, and Jiangsu Province mainly produces plush toys and animal dolls. Cross-border sellers can be used as a reference for product selection.

In fact, the growth of gift products will be more obvious every peak season, and hot-selling products may even face out of stock. Sellers must arrange their inventory well to seize the peak sales season. As more and more toy sellers enter the market, the entry threshold is getting higher and higher, because European and American countries have relatively high quality requirements for products, so sellers must fully understand and prepare for the target market before entering the market.