Amazon's three major sales skills to help usher in big orders in Q4
The Q4 quarter is coming soon, and this year’s peak sales season and peak traffic month are about to begin. Some sellers should have prepared goods that can meet the peak season inventory in advance. The remaining challenge is how to sell these products for maximum profit. If sellers want to win the final traffic battle of the year, they must do the following things!
1. Product page optimization
What sellers need to be aware of is that the fourth quarter has a lot of traffic, so don’t miss a good time to convert traffic into merchandise. In the optimization of product pages, pictures are the first priority. Only high-quality pictures can stimulate consumers' desire to buy. Product pictures must show the functionality of the product in multiple dimensions. The second is the details of the product page. The product title and description should be optimized to the best. If you plan to promote new products in the peak season, it is best to accumulate reviews in advance and focus on sales during the peak season.
2. Set up promotional discounts
Consumers choose to buy products during this time period, most of them are rushing for discounts, especially during Black Friday and Cyber Monday. Sellers can refer to the discounts during Prime Day to set their own discount strength. The strength of the discount strength is also related to the market trend at that time. Sellers should pay attention that the discount strength cannot be too much lower than the market or too much higher than the market. Avoid price wars between sellers because of discounts, and keep parallel with the market price.
3. Advertise in advance
Sellers should not wait until the day of the event to publish advertisements, because advertising takes a lot of time to ferment. If you publish advertisements on the day of the event, a large number of consumers will not be able to see your advertisements, thus missing peak traffic. When it comes to advertising cost budgets, the seller first calculates how much profit is left after deducting a series of costs, and then decides how much to spend on advertising.
2022 should be the year that Amazon will set another sales record, and sellers can prepare and wait for the explosion of traffic!