Friends who know cross-border e-commerce must have heard of "Black Friday Cyber ​​Monday", which is a major year-end promotional event on Amazon's platform and is also known as a "traffic festival". For sellers to get good grades, they need to be well prepared before starting.

Black Friday falls on November 25th. It is recommended that sellers start stocking in September and put them in storage before the end of October at the latest. Net One Day is on November 28, it is recommended to start stocking in October, and put it into storage before the end of November at the latest.

Confirm selection in August

August is the top priority. Sellers must confirm the selection first, not only for Black Friday and Cyber ​​Monday, but also for Halloween and Christmas. So August is the busiest month for sellers. Sellers who are too busy can extend the time appropriately, and they must choose the most suitable products before the festival.

Make a sales plan in advance

Make a sales (promotion) schedule in advance to be prepared. Seller friends can organize all products on the platform, analyze historical sales data, research competing product information, and make discount plans for each product in advance. One week before the Black Friday, many sellers who are new to the business will usually carry out product promotions, and by reducing prices, they will sell the products that were unsalable in the early stage at a low price. Sellers are advised to raise prices before Black Friday and wait until Black Friday to drop to the lowest price, which may bring some profit margins.

Confirm stock

Continuously optimize inventory performance to ensure sales inventory space in peak seasons. Every major festival, sellers' sales will increase to a certain extent. In the face of high demand, sellers must ensure that their inventory is sufficient.

Choose the appropriate logistics method

According to the logistics situation in the peak season, choose the appropriate logistics method and arrange the early delivery reasonably . Whether it's Black Friday or Cyber ​​Monday, orders are likely to increase suddenly during peak seasons, and shipping issues will also arise. Sellers should take into account the logistics pressure during Black Friday and Cyber ​​Monday, and actively seek countermeasures to ensure that they can deliver goods in time during Black Friday and Cyber ​​Monday. It is recommended that sellers can transport in small batches and multiple logistics transportation to avoid the impact of logistics problems.